Santa Cruz Good Times

Wednesday
Feb 10th
Text size
  • Increase font size
  • Default font size
  • Decrease font size

Business Basics - GT web exclusive

news_laptopClasses teach freelancers and small business owners how to grow
"We can't really compete with cupcakes," says Ryan Coonerty, a trifle wistful. The former mayor and current City Council member is sitting downtown at NextSpace, the shared office space and networking center he co-founded with Jeremy Neuner. He's here to talk about their newest project, a series of classes for freelancers, consultants, and entrepreneurs, meant to teach people how to create and grow their businesses. They're being held at NextSpace, through a partnership with Cabrillo Extension. But he acknowledges that they've got serious competition from other extension courses: "The cupcake decorating class has, like, 70 people already." Business classes are always going to be a tougher sell than sweet treats, but Coonerty is hopeful that these courses will provide needed training and education for Santa Cruz's self-employed entrepreneurs, as well as the city's small-business owners. He says that as more people become self-employed, the need becomes greater for them to learn how to manage all aspects of their professional lives.

"In the past," he explains, "corporations traditionally provided an infrastructure in terms of offices, job training, health-care, all these different pieces. Now, we're moving towards a more freelance, outsourced economy, so we have to create this infrastructure ourselves."The self-employed are a huge proportion of the Santa Cruz workforce - the Cruz Business website estimates that of the city's 6,000 business licenses, 4,000 are held by solo entrepreneurs. "Santa Cruz is a beautiful place, and you have a lot of people who try to figure out how to make it work here so they can live here," Coonerty says. "One of the ways they do that is by piecing together a bunch of different gigs. There are not a lot of big companies here that provide an employment base, so people have to be pretty creative and entrepreneurial in order to keep their business going.

"But if you're going to be a successful consultant and freelancer, you have to be good at marketing," he adds. "You have to know how to do accounting. You have to know how to set up a legal corporation."

The courses begin in late September; they will be "Start-Up 101", taught by Jim Weisenstein, who serves on the NextSpace board of directors, "Using Social Media to Grow Your Business" and "Freelancing & Consulting 101: Law, Accounting, Finance & Insurance," both taught by Neuner. With small class sizes and a focus on strengthening students' individual business plans, it may not be dessert, but it still sounds pretty sweet.

For more information, visit http://www.nextspace.us, or the Cabrillo Extension course catalogue online at http://www.cabrillo.edu/services/extension/business.html.

Comments (0)Add Comment

Write comment
smaller | bigger

busy
 

Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share

 

On the Run

Is there hope for California’s salmon?

 

Chinese New Year of the Red Fire Monkey

Monday, Feb. 8, is Aquarius new moon (19 degrees) and Chinese New Year of the Red Fire Monkey (an imaginative, intelligent and vigilant creature). Monkey is bright, quick, lively, quite naughty, clever, inquiring, sensible, and reliable. Monkey loves to help others. Often they are teachers, writers and linguists. They are very talented, like renaissance people. Leonardo Da Vinci was born in the year of Monkey. Monkey contains metal (relation to gold) and water (wisdom, danger). 2016 will be a year of finances. For a return on one’s money, invest in monkey’s ideas. Metal is related to wind (change). Therefore events in 2016 will change very quickly. We must ponder with care before making financial, business and relationship changes. Fortune’s path may not be smooth in 2016. Finances and business as usual will be challenged. Although we develop practical goals, the outcomes are different than hoped for. We must be cautious with investments and business partnership. It is most important to cultivate a balanced and harmonious daily life, seeking ways to release tension, pressure and stress to improve health and calmness. Monkey is lively, flexible, quick-witted, and versatile. Their gentle, honest, enchanting yet resourceful nature results often in everlasting love. Monkeys are freedom loving. Without freedom, Monkey becomes dull, sad and very unhappy. During the Spring and Autumn Period (770 - 476 BC), the Chinese official title of Marquis (noble person) was pronounced ‘Hou,’ the same as the pronunciation of ‘monkey’ in Chinese. Monkey was thereby bestowed with auspicious (favorable, fortunate) meaning. Monkey years are: 1920, 1932, 1944, 1956, 1968, 1980, 1992, 2004, 2016.  

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Film, Times & Events: Week of February 5

Santa Cruz area movie theaters >
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments

 

Wine and Chocolate

West Cliff Wines gets its game on, plus a brand new chocolate cafe on Center Street

 

How would you stop people from littering?

Teach them from the time that they’re small that it’s not an appropriate behavior. Juliet Jones, Santa Cruz, Claims Adjuster

 

Dancing Creek Winery

New Zinfandel Port is a ruby beauty

 

Venus Spirits

Changing law could mean new opportunity for local spirits