New makeup/skincare store opens in Santa Cruz
Until recently, you had to brave sketchy Highway 17 in order to get your large-scale beauty fix. No longer. All of that changed when CVS—yes, the drugstore on Mission Street—launched a classy, glamorous sidekick—Beauty 360.
On a whim, I swung by CVS one day, and was more than shocked to discover its offshoot—Beauty 360—with its sparkly makeup bottles and skin care creams that beckon beauty aficionados with tempting fragrances, skin care solutions, and lip glosses galore. The store is spacious, well designed and spotless. It offers myriad products from recognizable lines, and the staff is quite generous with letting you sample products. Beauty 360 has become an exclusive beauty destination in Santa Cruz. Good-bye Sephora. It was nice knowing you.