From fried appetizers to fresh salads and giant burgers, Rocco's 503 is fresh
I have great respect for restaurateurs. It's a time-consuming profession, and in Santa Cruz, includes a seasonal risk. The odds of surviving a year in this business are small, but for Peter Rinaldi, owner of Rocco's 503, it was time to take the leap.
Rinaldi's Italian grandfather, and then his father, grew Brussels sprouts on the north coast. All of his cousins and their children still farm throughout the county.
"It just wasn't for me," Rinaldi says, "I always wanted to do something a little more social. I wanted to make my own path."