Dishcrawl Santa Cruz creates restaurant-centric camaraderie
At Pono Hawaiian Grill, a sellout group of forty curious foodophiles was donning name tags, ordering beverages and mingling; anxious for the mystery that was Santa Cruz’s first Dishcrawl ($45) to unfold. Finally, an organizer announced that the buffet was open and we lined up to partake in the food at our first of four restaurant stops.
Dishcrawl founder Tracy Lee enjoyed taking groups of friends to sample the food at various San Jose-area restaurants, and saw the potential of turning the joy of shared culinary experiences into a business. The company’s first expansion was into Montreal, and there are now organizations in 50 cities in the U.S. and Canada.