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Hallcrest Vineyards has been around for a long time. Nestled on a hill in the town of Felton, it was originally a retreat in the late 1800s for the Hall family, who actually planted the Hallcrest Estate vineyard. The on-site winery, which was started in 1945, is still in use today. When releasing its first wine in 1946, it was one of only three vineyards in the Santa Cruz Mountains. Today, there are about 70 wineries belonging to the Santa Cruz Mountains Winegrowers Association (SCMWA) – with new ones springing up all the time.