
Residents say the best is yet to come for the Tannery Arts Center. Plus: A look at the center’s funding and the hurdles ahead.
One year ago, on a cold and drizzly November day, more than 100 artists and their families camped outside of the soon-to-be Tannery Arts Center with hopes of securing a residence. Today, nearly 230 people live in the 100 Tannery live/work units, where the household artists work on everything from painting to poetry, piano to ballet, and pottery to hip-hop.
The center, a long time in the making, began as a mere dream of Santa Cruz arts organizations that hoped for a day when local artists and nonprofits could have an affordable home. The Santa Cruz Cultural Council had completed a Cultural Action Plan in 1999 that assessed local arts, concluding that it was a $32 million per year industry that employed 750 full-time equivalents and paid $3 million in taxes, according to Tannery Arts Center Director George Newell. The hitch was the high cost of living that was sending local talent over the hill. “You need affordable housing, you need an affordable studio, and you need some venues in which to present your art,” says Newell, describing the findings of the study.





She rattled the earth—and our senses—but the great quake of 1989 also made us take action. A look back at the unforgettable events that forced the county to shape the future. Maybe it’s just the DNA of nature, the world or the universe, but if you look closely enough, you’ll notice that great things emerge from rubble. Plants, in their seedling states, in fact, have to rise through a lot of manure before they shine proudly toward the sun. You can say that about Santa Cruz County, too. It’s certainly had its challenging days, as the 1989 Loma Prieta Earthquake proved all too well. Loma, powerful as she was, shook the county to its core on Tuesday, Oct. 17, 1989. Registering 7.1. on the Richter scale (later downgraded to 6.9), it annihilated most of downtown Santa Cruz, devastated portions of Watsonville and ravaged many parts of mountain communities like Ben Lomond and Felton. Nobody seemed to have been left unscathed—inside and out. But in the aftermath, as the fires burned and locals sifted through all the wreckage, the community came together in ways nobody could have expected. On the following pages, GT looks back at the events of that fateful day. We chronicle the unique takes of a photographer who was on the scene on Pacific Avenue, right after the quake hit (




