Why La Bahia Hotel is a good idea and how Santa Cruz could greatly benefit from it.
Editor’s Note: Let’s face it: sometimes change can be uncomfortable. (Although, it doesn’t really have to be.) That said, the matters surrounding the proposed La Bahia Hotel in Santa Cruz’s Beach Flats have become a unique opportunity for the entire community. The idea: to replace the La Bahia apartments, which have been somewhat the face of the iconic Santa Cruz beachfront for 85 years, with a four-star, 125-room La Bahia Hotel. Why? A number of reasons, but a few that certainly stand out revolve around boosting the local economy and brightening up the face of the neighborhood, which has been showing severe signs of aging for far too long. Take a look: in its current state, La Bahia is in serious need of existential CPR. Its broad, white stucco walls and red-tiled roof are severely worn down. The neighborhood surrounding it, once thriving, appears to have slipped into an abyss of disrepair.