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Feb 01st
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Cover Stories

Special Publications

Bridal Expo

Bridal Expo

The Cocoanut Grove
Seascape Flowers
Hollins House
Crown Café Catering
Alexis Party Rental
Music Now DJ

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Cover Stories

Knowing the Nexties

Knowing the Nexties

Jacob Martinez, Monica Martinez, Jeremy Neuner and Mark Davidson top the list of creative innovators in Santa Cruz Next’s annual awards gala

Editor’s Note: With a motto like “inform, inspire and involve,” it’s hard not to appreciate the efforts Santa Cruz Next has been making locally to not only unite innovative minds, but also to foster a networking environment that allows those minds to possibly work together to create powerful changes in our local government and culture. It’s fitting then that Santa Cruz Next begins the new year with an awards gala that illuminates the work of four locals doing just that. As the third annual Nexties unfolds on Jan. 28, all eyes will be on the fab four who grabbed this year’s honors: Jacob Martinez, Monica Martinez, Mark Davidson and Jeremy Neuner. Oh, what a collection of passionate souls this foursome is. Jacob is creating a sea change among the Latino and tech communities; Monica is forging ahead to combat homelessness; Neuner is the enterprising man who helped launch NextSpace, and Davidson’s love of mountain biking has somehow transformed an entire sports community. As you peruse the following pages and learn more about these dynamic individuals, you’ll note that their commitment to strengthening our community is as impressive as it is inventive. Onward …

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Cover Stories

Chris Rene

Chris Rene

The now-famous local opens up about ‘The X Factor,’ growing up in Santa Cruz, life after addiction, and what’s next on the creative road ahead

Less than a year ago, then 28-year-old Santa Cruz native Chris Rene was collecting trash for a living and battling a drug and alcohol addiction. Today, exactly three weeks after taking third on the first season of FOX’s The X Factor, Rene is at the top of the iTunes charts, nearing a record deal, designing a fashion line, and just over 11 months sober. Motivated by fellow Santa Cruz musician James Durbin’s rise to the top on American Idol, the rapper/songwriter worked up the courage to audition for The X Factor back in September. It was there that Rene touched the heart of America with his original rap song “Young Homie,” and his inspiring story.

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Cover Stories

Music HEALS!

Music HEALS!

Meet the locals who play a fundamental role in the fascinating world of music therapy

At Dominican Hospital, music is respiratory therapist Earl White’s secret weapon. With the stressful job of treating anyone—from infants to geriatrics—having difficulty breathing with medication, a ventilator, and/or a breathing tube, White is constantly surrounded by patients and families in distress.

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Cover Stories

Santa’s Performance Review

Santa’s Performance Review

Editor’s Note: The following article was birthed thanks, in part, to the fearless efforts of “private, secret and classified media” from anonymous"whistleblowers”—otherwise known as gtleaks. In fact, our exclusive website, which was secretly launched early last year, has nabbed too many secret documents to list—and most of them hitting front pages of major news organizations. Early releases included major documentation of Wal-Mart hitting Santa Cruz, a Banana Republic outlet store arriving somewhere along Pacific Avenue and just-released data of a three-way thoroughfare along a major Downtown Santa Cruz strip. There’s more. (There’s always more …)

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Cover Stories

Tradition for the Non-Traditional

Tradition for the Non-Traditional

One Woman’s (Holiday) Story

Happy Solstice, Merry Christmas, Happy Hanukkah and Joyous Kwanzaa to you. Or, if you are of the ilk, Hello, it’s Thursday!

This time of year it is difficult to avoid a winter holiday of one flavor or another in our culture, whether religious, spiritual, cultural or familial. While it is undeniable that the long, dark and cold nights lend themselves to inner contemplation, whether or not this self-examination is part of a larger celebration for you is really none of my business. I don’t plan to change that. What I do plan to do, however, is make my “me time” a little bit of your business. Not because it’s special. In fact it is just the opposite.

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Cover Stories

Water Divide

Water Divide

When it comes to regional water planning, where is the county headed?
It’s one week after Water Conservation Manager Toby Goddard presented the draft 2010 Urban Water Management Plan to the Santa Cruz City Council and he’s reflecting on some aspects of the report he feels were overlooked. For one thing, he says, nearly all of the citizens who spoke during the public comment period fixated on one sliver of the plan. (Not surprisingly, that sliver concerned the city’s divisive intent to pursue desalination.) Having spent the better part of five months crafting the UWMP (the fourth he’s written for the city), Goddard had hoped the rest of the hefty document would garner some interest, too. He notes that not a single person inquired about his careful choice of cover art—which, in a way, also had something to do with desalination.  

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Cover Stories

The Mayors: Outgoing & Incoming

The Mayors: Outgoing & Incoming

Longtime Santa Cruz journalist Geoffrey Dunn talks with outgoing Mayor Ryan Coonerty and incoming Mayor Don Lane about a variety of political and economic issues facing Santa Cruz —both as a community and as a municipality—and their hopes and dreams for Surf City in the upcoming year.

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Cover Stories

Byting the Apple

Byting the Apple

An Early Profile of Steve Jobs
In the early 1980s, the late Santa Cruz writer James D. Houston, who had come of age in the Santa Clara Valley and who later studied at both San Jose State and Stanford, was one of the first journalists to explore the burgeoning computer industry on the other side of the Santa Cruz Mountains.

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Cover Stories

Community Fund

Community FundGiving. Transformation. These are the themes that four local nonprofits bring to life in our annual Community Fund issue.

How important are local youths to you? To the four nonprofits featured on the following pages, youths are a significant focus. Behold the four stars of our annual Community Fund issue: the Summer Youth Employment Program, Watsonville Wetlands Watch, Mariposa’s Arts and Food What?! These dynamic organizations have made tremendous strides working with young people—from offering diverse educational services to providing unique, one-of-a-kind opportunities. So, over the next few pages, take some time and discover the inner workings of these local nonprofits and learn how your own contributions to the Community Fund can be so vital—see page 27 for donation information. In the meantime, get involved, be inspired.—Greg Archer, Editor

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Cover Stories

The Durbinator

The Durbinator

With ‘American Idol’ behind him and a hot new debut album, James Durbin talks candidly about the power of belief, life before and after ‘Idol’—and the woman who saved him from ruin.

When James Durbin mania reached its height earlier this year, the town of Santa Cruz started to resemble a restaurant in Being John Malkovich where the only word anyone says is “Malkovich.” It seemed you couldn’t walk a full block without hearing a conversation about James Durbin, seeing a James Durbin banner or window display or stumbling upon a James Durbin-based gathering at a local establishment (James Durbin cupcakes, anyone?). The grand finale, of course, was James Durbin Day, a homecoming concert at the Boardwalk that drew 30,000 fans, generated about $1 million in visitor spending and inspired the folks at Zoccoli’s Deli to name a sandwich after Durbin. (That would be The Durbinator.)

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Throwing It All Away

Everybody’s for recycling, right? So why are we all doing it wrong? Our reporter gets down and dirty to uncover 10 secrets that will finally make the recycling process make sense

 

Aquarius Calling, Humanity Rising

Aquarius (11th sign after Aries) is the sign of service—serving one another, building community. Aquarius is fixed air, stabilizing new ideas in the world. When new ideas reach the masses the ideas become ideals within the hearts and minds of humanity. Air signs (Gemini, Libra and Aquarius) are mental. They think, ponder, study, research, gather and distribute information. For air signs, education and learning, communicating, writing, being social, tending to money, participating in groups and creating sustainable communities are most important. One of the present messages Aquarius is putting forth to the New Group of World Servers is the creation of the New Education (thus thinking) for humanity—one based not on commodities (banking/corporate values) but on virtues. Humanity and Aquarius Aquarius is the sign of humanity itself. We are now at the beginnings of the Age of Aquarius, the Age of Humanity (rising). The “rising” is the Aquarian vision of equality, unity, the distribution and sharing of all resources and of individual (Leo) creative gifts for the purpose of humanity’s (Aquarius) uplifting. This is the message in the Solar Festival of Aquarius (at the full moon) on Tuesday, Feb. 3. We join in these visions by reciting the World Prayer of Direction, the Great Invocation.Tuesday’s solar festival follows Monday’s Groundhog Day, or Imbolc (ancient Celtic fire festival) the halfway mark between winter solstice and spring Equinox). The New Group of World Servers (NGWS) during these two days are preparing for the upcoming Three Spring Solar Festivals: 1. Aries Resurrection/Easter Festival (April); 2. Taurus Buddha/Wesak Festival (May); and 3. Gemini’s Festival of Humanity (June). Aquarius and the new and full moons together are the primary astrological influences behind all of humanity’s endeavors. The NGWS are to teach these things, calling and uplifting humanity. Join us everyone. (301)

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Job Insecurity

Woman fights for her job in thoughtful, life-sized ‘Two Days One Night’
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Jeffrey’s Restaurant

Why quick and friendly service matters at a local diner.

 

If you didn't live in Santa Cruz, where would you be living?

I would live in Kauai because the water is warmer, and I just love it there. Maureen Niehaus, Santa Cruz, Dental Assistant

 

Clos LaChance Wines

Pinot Noir 2012

 

Striking Gold

A taste of Soquel Vineyards’ five gold medal-winning Pinots