How Santa Cruz native Nick Mucha helped launch the nonprofit Project WOO and why it is empowering surfers to give back to developing communities
It has happened many times throughout history. Travelers searching for destinations that have not yet been “ruined” by tourism arrive in small numbers at a little-known locale that often has few facilities, little access and limited local knowledge of their needs. Soon, awareness of the destination grows, as does the number of visitors, facilities and popularity. Eventually, the community reaches its capacity and finds it challenging to manage the social and environmental costs of mass tourism. As a result, the number of visitors declines until the destination fails.