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Oct 08th
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Santa Cruz Visitor Guide

Visitor guide covIn the late 1970s, Lee May was looking to “get out of the big-corporate world,” as he recalls now. He and a partner started some weeklies locally, and in 1977 he hit on the idea of a Visitor Guide for Santa Cruz. “It was a little black-and-white tabloid we put out six times a year,” says May.

Then, in 1980, “this college kid came to my office and said, ‘you should really do something with this paper,’” May remembers. That kid was Dan Pulcrano, and once he came on board, the Visitor Guide began expanding its editorial and aesthetic scope, with Santa Cruz artists like Jim Phillips and Futzy Nutzle drawing the covers.

In 1982, May sold the Visitor Guide to Good Times founder Jay Shore, and it evolved and flourished, eventually becoming the glossy annual magazine you hold in your hands today.

This year, Pulcrano and May had a homecoming of sorts with the Visitor Guide, as CEO and VicePresident, respectively, of Nuz Inc., which returned Good Times to local ownership when it purchased GT earlier this year.

“We’ve kind of come full circle,” says May. He believes the mission of the Visitor Guide is the same as it ever was—as is the need for it. “It’s a good source of information,” he says. “Every good tourist city needs something like this.”

—Steve Palopoli, Editor, Good Times

Click to download a PDF of The Visitor's Guide

Comments (1)Add Comment
good background info
written by Jeffrey WH, July 26, 2014
Ya know there's always more to the story. Cool.

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Mercury Direct in Libra, Columbus Day, Libra New Moon

Mercury completes its retrograde Friday, poised stationary direct Friday evening at zero degrees Libra. Mercury begins its journey through Libra once again, completing its retrograde shadow Oct. 12. Things should be a bit less complicated by then. Daily life works better, plans move forward, large purchases can be made, and communication eases. Everything on hold during the retrograde is slowly released. Since we eliminated all thoughts and ideas no longer needed (the purpose of Mercury’s retrograde) during the retrograde, we can now gather new information—until the next retrograde occurs on Jan. 5, 2016 (1.3 degrees Aquarius), retrograding back to 15 degrees Capricorn on Jan. 25. It’s good to know beforehand when Mercury will retrograde next—Jan. 5, the day before Epiphany. On Monday is Columbus Day, when the sailor from Genoa arrived in the new lands (Americas), Oct. 12, 1492. This discovery by Columbus was the first encounter of Europeans with Native Americans. Other names for this day are “Discovery Day, Day of the Americas, Cultural Diversity Day, Indigenous People’s Day, and Dia de la Raza.” Italian communities especially celebrate this day. Oct. 12 is also Thanksgiving Day in Canada. Monday is also the (19 degrees) Libra new moon festival. Libra’s keynote while building the personality is, “Let choice be made.” Libra is the sign of making life choices. Often under great tension of opposing forces seeking harmony and balance. There is a battle between our lower (personality) and higher selves (soul). We are tested and called to cultivate right judgment and love. When we align with the will-to-good, right choice, then right judgment and love/wisdom come forth. Our tasks in Libra. 


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