Will twice the nominees be boon or bust at 2010 Oscars?
A funny thing happened on the way to this year's Academy Awards ceremony. The Academy decided to open up its nominating process to 10 films, instead of the usual five. Who (besides Daily Variety and The Hollywood Reporter, who will reap twice the revenue from "For your consideration …" ads), is this new policy designed to benefit? Well, the Academy, mainly, suffering from charges of elitism for failing to include more popular, crowd-pleasing titles among its most august list of Best Picture nominees in recent years. This was kind of a surprise to some of us pointy-heads who thought the Academy's recent trend toward more interesting, independent films was sort of a good thing. (Big box-office movies have big box-office receipts to console them.) After all, you don't have to go too far back in the last decade to find movies like Gladiator and Lord of The Rings: Return of the King—not exactly popularity wallflowers— not only nominated, but waltzing off with the whole Oscar enchilada.