Although Juicy Fruit no longer wafts throughout the Westside, a sweetness still lingers about the Wrigley Building’s successor, The Digital Media Factory, thanks to Jerry and the Silly Monsters, and its delectable blend of bubbly, children’s pop-rock. “I’ve listened to a lot of bad children’s music over the years,” says lead vocalist/guitarist Toby Salciccia, otherwise known as “Jerry.” Desiring to change the genre’s reputation, Salciccia turned to his day job—co-manager of Happy Days Children’s Learning Center—for inspiration to create songs that are “positive and educational for kids, and fun for parents.” There, he befriended parent Craig Comstock, who introduced Salciccia to his future bandmates: bassist Ian Babcock (“Bob”) and drummer Scott McPherson (“Murray”) of Ribsy’s Nickel; McPherson’s daughter, Ashley (“Gigi” on stage); and vocalist/ukulele player Moreah Walker (“Gigi” in the studio). The result? Jerry and the Silly Monsters—a mix of clever, motivational lyrics and complex rock music. “We’re really starting to take on more of a family-like nature, now that we’ve had the opportunity to work [together] and know each other,” says Salciccia of their chemistry.