
With a booming three-piece horn section and positive vibes, Santa Cruz-based roots reggae outfit Pure Roots strives to bring audiences to higher levels of positive consciousness and to the dance floor. Though the band formed in 2007, 23-year-old founder Jeff Allgrove admits that 2012 was a breakthrough year for Pure Roots. Over the course of the year, the band completed a seven-city tour with Daniel "Bambaata" Marley—the grandson of Bob Marley—and shared the stage with artists such as Black Uhuru and Don Carlos, in addition to performing at the annual Monterey Bay Reggaefest.













