The medium is the message at 1019 Records
Compared to the space age techno-wizardry of the iPod, my Sony Walkman is the portable music equivalent of a Model-T Ford. It's so clunky that it features a belt clasp, as there's no way you're going to fit the plastic behemoth in any reasonably sized pocket. To give you an idea of its approximate value, I received it for free in exchange for donating blood, which my body produces at zero cost to me. Despite all this, Santa Cruz soundsmith Cole Willsea regularly releases and sells new music exclusively on cassette tapes through his label, 1019 Records. And he's not the only one.
"As it turns out, there are a good number of tape labels around these days," Willsea says. "There's one in Canada called Scotch Tapes that puts out hundreds of tapes on a weekly basis, and they often sell out within days. A dude makes his living that way."