Santa Cruz Good Times

Friday
Mar 27th
Text size
  • Increase font size
  • Default font size
  • Decrease font size

Thrive

music ThriveThrive, a Santa Cruz reggae/rock hybrid, is pioneering a mood, sound and philosophy that elevates the listener. “Originally starting as a party band, we decided to create music that we can stand behind,” says singer/guitarist Aaron Borowitz. He and drummer/lead singer Kenny Rogers work to create a positive musical experience by writing lyrics about ordinary occurrences with a conscious perspective, and, in doing so, Thrive is ushering in a new essence for pop music.

With Erik Cleveland on keyboards—a remarkable musician who can play nearly any style, even dubstep—Andrew Forgy on bass, and Scott Schipper on saxophone, the band has generated incredible success in just four years, including sharing the stage with SOJA, Steel Pulse, Tribal Seeds, Rootz Underground, and countless other bands. “We all come from such different musical backgrounds and each one of us has completely different musical interests,” says Borowitz. That diversity is present in their songs, message, and the instrumentation on their new album, Relentless, set for release in January 2013. “We walked into the studio and saw these old instruments, such as a Hammond organ through a Leslie (speaker) and old guitar pedals, and we decided that we had to use them,” he says. “There is a richness in those sounds that cannot be re-created ... they sounded super real.” With one notable album, Gratitude Attitude, under their belt, Borowitz says that Thrive is excited to “spread the vibes” across America. And with their sophomore effort on the way, Borowitz believes it’s crucial to maintain a gratitude for their fans, music, and life. “We embrace a positive way of living,” he says. “Sometimes people have a hard day. We want to help them out. Music listeners want more of a message these days. We are bringing that positive aspect back into pop.”

INFO: Thrive opens for Katchafire at 9 p.m. Tuesday, June 26. Moe’s Alley, 1535 Commercial Way, Santa Cruz. $25/adv, $30/door. 479-1854.

Comments (0)Add Comment

Write comment
smaller | bigger

busy
 

Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share

 

Best of Santa Cruz 2015

In 40 years of publishing, Good Times has seen a lot of “bests.”

 

Spring Triangle: Three Spring Festivals—Aries, Taurus, Gemini

The Spring signs Aries, Taurus and Gemini constitute a triangle of force that sets the template for the nine signs that follow and the template for the entire year (Spring 2015 - Spring 2016) ahead. Aries initiates new ideas, Taurus stabilizes the new thinking of Aries and Gemini takes the initiating stabilized ideas of Aries/Taurus and disperses them to all of humanity. It is in this way that humanity learns new things, with the help of Mercury, the messenger. As Spring unfolds, three elements emerge: the Fire of Aries (initiating new ideas), the Earth of Taurus (anchoring the ideas of God through Mercury) and the Air of communicating Gemini. These three signs/elements are the Three Spring Festivals. They are the “triangle of force” forming the template (patterns) of energy for the upcoming new year. After these three we then have the soothing, calming, warming, nurturing and tending waters of the mother (Cancer). Cancer initiates our next season under the hot suns of summer. Planets, stars and signs create the Temple of Light directing humanity towards all things new. March 29 is Palm Sunday, when the Christ, World Teacher, was led into Jerusalem (City of Peace) on a donkey (humility). Palms waving above His head, signified recognition of the Christ’s divinity. Palm Sunday is the Sunday before the Easter (Resurrection Festival). Palm Sunday begins Holy Week, the week of capture, imprisonment, passion, sacrifice, crucifixion, death and resurrection of the christ. All events in the Christ’s life represent events (initiations) that humanity experiences through many lifetimes. We turn our attention to these holy events this week. Their concepts portray and reveal to us greater spiritual understanding. Then, Aries, the “light of life itself” shines through us.

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Best of Santa Cruz 2015 Editor's Picks

BEST NIGHT CAP WARSAW MULE AT SHADOWBROOK
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments

 

Spring Spirits

Sean Venus’ gin straight up, remembering Rosa’s and a tasting of Hungarian wines

 

What’s your favorite most recent outdoor discovery in Santa Cruz?

A hike that’s across from Waddell Beach. I didn’t realize you could go across the highway and do a super simple loop, and it’s beautiful. You can see the coastline. Liz Porter, Santa Cruz, Community Outreach

 

Martin Ranch Winery

Muscat 2012

 

Front Street Kitchen

Pop-up spot attracts paleo crowd with locally sourced low-carb meals