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Oct 09th
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music ThriveThrive, a Santa Cruz reggae/rock hybrid, is pioneering a mood, sound and philosophy that elevates the listener. “Originally starting as a party band, we decided to create music that we can stand behind,” says singer/guitarist Aaron Borowitz. He and drummer/lead singer Kenny Rogers work to create a positive musical experience by writing lyrics about ordinary occurrences with a conscious perspective, and, in doing so, Thrive is ushering in a new essence for pop music.

With Erik Cleveland on keyboards—a remarkable musician who can play nearly any style, even dubstep—Andrew Forgy on bass, and Scott Schipper on saxophone, the band has generated incredible success in just four years, including sharing the stage with SOJA, Steel Pulse, Tribal Seeds, Rootz Underground, and countless other bands. “We all come from such different musical backgrounds and each one of us has completely different musical interests,” says Borowitz. That diversity is present in their songs, message, and the instrumentation on their new album, Relentless, set for release in January 2013. “We walked into the studio and saw these old instruments, such as a Hammond organ through a Leslie (speaker) and old guitar pedals, and we decided that we had to use them,” he says. “There is a richness in those sounds that cannot be re-created ... they sounded super real.” With one notable album, Gratitude Attitude, under their belt, Borowitz says that Thrive is excited to “spread the vibes” across America. And with their sophomore effort on the way, Borowitz believes it’s crucial to maintain a gratitude for their fans, music, and life. “We embrace a positive way of living,” he says. “Sometimes people have a hard day. We want to help them out. Music listeners want more of a message these days. We are bringing that positive aspect back into pop.”

INFO: Thrive opens for Katchafire at 9 p.m. Tuesday, June 26. Moe’s Alley, 1535 Commercial Way, Santa Cruz. $25/adv, $30/door. 479-1854.

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Mercury Direct in Libra, Columbus Day, Libra New Moon

Mercury completes its retrograde Friday, poised stationary direct Friday evening at zero degrees Libra. Mercury begins its journey through Libra once again, completing its retrograde shadow Oct. 12. Things should be a bit less complicated by then. Daily life works better, plans move forward, large purchases can be made, and communication eases. Everything on hold during the retrograde is slowly released. Since we eliminated all thoughts and ideas no longer needed (the purpose of Mercury’s retrograde) during the retrograde, we can now gather new information—until the next retrograde occurs on Jan. 5, 2016 (1.3 degrees Aquarius), retrograding back to 15 degrees Capricorn on Jan. 25. It’s good to know beforehand when Mercury will retrograde next—Jan. 5, the day before Epiphany. On Monday is Columbus Day, when the sailor from Genoa arrived in the new lands (Americas), Oct. 12, 1492. This discovery by Columbus was the first encounter of Europeans with Native Americans. Other names for this day are “Discovery Day, Day of the Americas, Cultural Diversity Day, Indigenous People’s Day, and Dia de la Raza.” Italian communities especially celebrate this day. Oct. 12 is also Thanksgiving Day in Canada. Monday is also the (19 degrees) Libra new moon festival. Libra’s keynote while building the personality is, “Let choice be made.” Libra is the sign of making life choices. Often under great tension of opposing forces seeking harmony and balance. There is a battle between our lower (personality) and higher selves (soul). We are tested and called to cultivate right judgment and love. When we align with the will-to-good, right choice, then right judgment and love/wisdom come forth. Our tasks in Libra. 


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