Santa Cruz Good Times

Tuesday
Oct 21st
Text size
  • Increase font size
  • Default font size
  • Decrease font size

Thrive

music ThriveThrive, a Santa Cruz reggae/rock hybrid, is pioneering a mood, sound and philosophy that elevates the listener. “Originally starting as a party band, we decided to create music that we can stand behind,” says singer/guitarist Aaron Borowitz. He and drummer/lead singer Kenny Rogers work to create a positive musical experience by writing lyrics about ordinary occurrences with a conscious perspective, and, in doing so, Thrive is ushering in a new essence for pop music.

With Erik Cleveland on keyboards—a remarkable musician who can play nearly any style, even dubstep—Andrew Forgy on bass, and Scott Schipper on saxophone, the band has generated incredible success in just four years, including sharing the stage with SOJA, Steel Pulse, Tribal Seeds, Rootz Underground, and countless other bands. “We all come from such different musical backgrounds and each one of us has completely different musical interests,” says Borowitz. That diversity is present in their songs, message, and the instrumentation on their new album, Relentless, set for release in January 2013. “We walked into the studio and saw these old instruments, such as a Hammond organ through a Leslie (speaker) and old guitar pedals, and we decided that we had to use them,” he says. “There is a richness in those sounds that cannot be re-created ... they sounded super real.” With one notable album, Gratitude Attitude, under their belt, Borowitz says that Thrive is excited to “spread the vibes” across America. And with their sophomore effort on the way, Borowitz believes it’s crucial to maintain a gratitude for their fans, music, and life. “We embrace a positive way of living,” he says. “Sometimes people have a hard day. We want to help them out. Music listeners want more of a message these days. We are bringing that positive aspect back into pop.”

INFO: Thrive opens for Katchafire at 9 p.m. Tuesday, June 26. Moe’s Alley, 1535 Commercial Way, Santa Cruz. $25/adv, $30/door. 479-1854.

Comments (0)Add Comment

Write comment
smaller | bigger

busy
 

Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share

 

Field Work

Santa Cruz Mountain winemakers explain how the harvest works, and what kind of wine to expect from this year's crop

 

Libra's Two Choices

Libra (our last week) is the sign of creating right relations and values. In Libra we are asked to choose how to be, our identity in the world. We can maintain a hermetic sealed-off attitude (my life, my work, my money, etc.) or we can gain knowledge of world events and learn more about those in need. Libra is a group sign—self with others. Here are some events occurring in our world this week concerning food, poverty, spirituality, values and global realities. The UN (a spiritual experiment) each month places a “light” upon world problems. This week a light shines on Rural Women, Farms, Food & Poverty. Before we choose to respond we must have knowledge. “So we can each do our part.” Oct. 15 - International Day of Rural Women (unrecognized with few resources); Oct. 16 - World Food Day & Family Farming: Feeding the World, Caring for the Earth; Oct. 17 - Eradication of Poverty Day (international). During the month of Libra (with Saturn exalted), we pause, contemplate and assess what it is we know, don’t know, and need to know. Libra receives and distributes Ray 3 of divine intelligence, right relations, right choice and right economy (Venus). Use your intelligence “tips the Libran scales” in terms of being able to see and then choose between the two paths Libra offers (return to the past or step forward into Scorpio’s Discipleship). Libra (the oscillating light) prepares us for the great tests and conflicts in Scorpio. In Libra we are subtly tested as we learn the nature of polarized energies (s/he loves me, s/he loves me not). In Libra we learn more about ourselves through others. Libra’s Ray 3 asks us to become more adaptable and skillful. And then we are to teach each other what we know. In Libra, we all become teachers. In all these ways love is cultivated.

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Docs Without Borders

United Nations Association Film Festival showcases documentaries from around the globe
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments

 

Nut Kreations

Co-owner Craig Olsen goes nuts over nuts

 

What artist or artists participating in the encore weekend of Open Studios should not be missed?

Santa Cruz | Teacher

 

Martin Ranch Winery

Friends who are wine club members of Martin Ranch invited us to the winery’s fun and festive annual barbecue, where the wine is flowing and the food just keeps on coming. Music and dancing are part and parcel of the action, and a good time is guaranteed.

 

Beer Bus

Santa Cruz’s new Brew Cruz, award winning ales, mole by el Jardín, and Wildcat Ridge Chardonnay