Santa Cruz Good Times

Nov 28th
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music ThriveThrive, a Santa Cruz reggae/rock hybrid, is pioneering a mood, sound and philosophy that elevates the listener. “Originally starting as a party band, we decided to create music that we can stand behind,” says singer/guitarist Aaron Borowitz. He and drummer/lead singer Kenny Rogers work to create a positive musical experience by writing lyrics about ordinary occurrences with a conscious perspective, and, in doing so, Thrive is ushering in a new essence for pop music.

With Erik Cleveland on keyboards—a remarkable musician who can play nearly any style, even dubstep—Andrew Forgy on bass, and Scott Schipper on saxophone, the band has generated incredible success in just four years, including sharing the stage with SOJA, Steel Pulse, Tribal Seeds, Rootz Underground, and countless other bands. “We all come from such different musical backgrounds and each one of us has completely different musical interests,” says Borowitz. That diversity is present in their songs, message, and the instrumentation on their new album, Relentless, set for release in January 2013. “We walked into the studio and saw these old instruments, such as a Hammond organ through a Leslie (speaker) and old guitar pedals, and we decided that we had to use them,” he says. “There is a richness in those sounds that cannot be re-created ... they sounded super real.” With one notable album, Gratitude Attitude, under their belt, Borowitz says that Thrive is excited to “spread the vibes” across America. And with their sophomore effort on the way, Borowitz believes it’s crucial to maintain a gratitude for their fans, music, and life. “We embrace a positive way of living,” he says. “Sometimes people have a hard day. We want to help them out. Music listeners want more of a message these days. We are bringing that positive aspect back into pop.”

INFO: Thrive opens for Katchafire at 9 p.m. Tuesday, June 26. Moe’s Alley, 1535 Commercial Way, Santa Cruz. $25/adv, $30/door. 479-1854.

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The full moon of Wednesday brings light to Thanksgiving (Thursday) under the Sagittarius Sun and Mercury. Mercury in Sag offers humanity the message (Mercury) of thankfulness and joy (Jupiter). No other sign represents food, music and joy better than Sagittarius (only Pisces, when not in despair). Beginning on Thanksgiving, we can list what we’re grateful for. Then we can continue the list, creating a daily Gratitude Journal. What we are grateful for always increases in our lives. On Thanksgiving Saturn/Neptune square (challenging) is in full effect. This can manifest as traditions not being honored, disappearing, falling away. It can also create a sense of sadness, confusion, of things not working out as planned. It’s best to be as simple as possible. And to focus on gratitude instead. Gratitude is a service to others. It is scientifically and occultly a releasing agent. Releasing us from the past, allowing our future—the new culture and civilization, the new Aquarian laws and principles, the rising light of Aquarius, the Age of Friendship and Equality—to come forth. Gratitude and goodwill create the “thought-form of solution for humanity and the world’s problems.” The hierarchy lays great emphasis upon expressing gratitude. Gratitude illuminates all that is in darkness. Let us be grateful during this season together. Being, for others, the light that illuminates the darkness. A Poem by R.W. Emerson: We are grateful … “For each new morning with its light/For rest and shelter of the night/For health and food/For love and friends/For everything thy goodness sends.” (poem by R.W. Emerson). I am grateful for my family of readers.


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