Santa Cruz Good Times

Nov 25th
Text size
  • Increase font size
  • Default font size
  • Decrease font size


music LYLB-cruzmatikRapper Reggie Stephens, also known as Famouz, and Ribsy’s Nickel frontman Jason “J-willz” Williams go way back—all the way to 1990 when the two played basketball at Santa Cruz High School. And with that longtime friendship serving as the creative nucleus, the two have launched a fresh musical collaboration called Cruzmatik. After high school, Stephens went to Rutgers University in New Jersey, played football for the New York Giants, and then recorded as a hip-hop artist for a spell in Los Angeles. Williams, on the other hand, toured California for more than a decade with Ribsy’s Nickel and shook up local venues with the band’s signature surf/reggae/rock.

But last year, the two came together to create a highly produced, razor-sharp hip-hop group that sheds a glamorous light on their Santa Cruz lifestyle. In the music video for their club-ready hit “Party Don’t Stop”—which, as of press time, had 91,797 views on YouTube—the duo cruises the cliffs in classic cars and parties hard on the Westside’s Its Beach. “We kind of put Santa Cruz on our back, showed a lot of visuals, and it just took off,” Stephens says. “We’re blowin’ up Santa Cruz. Now everyone is feelin’ Cruzmatik.” He adds that their sound is unlike anything either of them has done before. “It’s kind of like we’ve taken [Williams’] lifestyle and my lifestyle and blended them together,” he says. Williams, who is still a member of Ribsy's Nickel, but was ready for a new challenge, attributes he and Stephens’ natural musical chemistry to their long-lasting friendship. “I go to sleep Cruzmatik and I wake up Cruzmatik,” says Williams. The two are now working on the music video for their song “Up All Night,” which will have a vampire theme a la The Lost Boys. “We’ve shown you the beaches and the beautiful girls,” Stephens says. “Now we’re gonna take you to the underworld of Santa Cruz.”
INFO: To hear music by Cruzmatik and find out more about the group, including performance dates, visit

Comments (5)Add Comment
written by a guest, November 09, 2012
i LOVE cruzmatik! they are the best!
written by a guest, November 08, 2012
Thank you Good Times for supporting CruzMatik! They are absolutely amazing!
written by a guest, November 08, 2012
its all good thats is right RIBSYS NICKEL plays this saturday on the SC Wharf for the Cold Water Classic After After After Party...CRUZMATIK will also be playing songs with the band as well during thier set should be a fun night come down & check it out...21&over....
written by a guest, November 08, 2012
Thanks for the fix, Go Cruzmatik!!!! Corona
written by a guest, November 08, 2012
Great article on Cruzmatic. But Joel Hersh you are WRONG for printing "Former RN frontman" Ribsy's Nickel has a show this Saturday night @ the Miramar. Thanks for starting rumors. You owe us!!! Corona

Write comment
smaller | bigger


Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share


Santa Cruz Gives

A look at the organizations we’re asking you to support in our new holiday giving campaign


Simplicity Preparing for Thanksgiving

When we study and apply astrology in our daily lives, we are anchoring new Aquarian thinking. Study, application and use of astrology, understanding its language, builds the new world, the new culture and civilization. Astrologers are able to plan right timing and right action. Next week is Thanksgiving (Thursday, Nov. 26). It’s good to understand the energies influencing us in the days leading up to Thanksgiving. When we know these things we are able to make Right Choices, have Right Action. We link heaven and Earth, our minds with the starry energies that influence us. Let us consider the following influences. The North Node (point in space where sun and moon meet, representing humanity’s present/future pathway) has just entered Virgo. Virgo is about food, purity, cleanliness, service, detail, order and organization. What can we learn from this? Because these energies are available to us we, too, can have intentions and a rhythm of order and organization, purity and cleanliness. Sunday, the sun enters Sag, joining Mercury (we have high ideals, many goals). Tuesday, Mercury/Saturn (structured disciplined thinking) squares Neptune (thoughts, ideas, goals dissolve away). Wednesday is 3 degree Sagittarius solar festival (full moon). Sag’s keynote is, “We see a goal, we achieve that goal, and then we see another.” We might have many plans and goals for Thanksgiving. However, on Thanksgiving those goals may be dashed. Saturn (structure) squares Neptune. All structures and plans dissolve and fall away. What is our response to this? We simplify all that we do. We plan on everything changing. We don’t fret. We adapt instead. Adaptation is the behavior of the Disciple. Sagittarius is the sign of the Disciple. 


The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program


Film, Times & Events: Week of November 20

Santa Cruz area movie theaters >
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments


If you could be someone else for one month, who would it be?

President Obama, so I could change a lot of laws that pertain to people in jail for drug possession and other minor crimes. Raouf Ben Farhat, Petaluma, Self-Employed



Blanc De Blanc Sparkling Wine is best shared with the one you love


Rainy Refuge

Kelly’s offers killer sliders and pumpkin pie, plus dining pet peeves and wine of the week


If you won the lottery, what would be the first three things you did?

Build a restaurant, buy a house for my mom and donate a quarter of the money to the Boys and Girls Club. Jevon Martin, Santa Cruz, Chef