Indie rapper Sage Francis to headline Santa Cruz Music Festival
When it comes to indie rappers, it's not that uncommon to find MC's who rhyme on top of their own beats. That's not the case with Sage Francis—the Providence, R.I., wordsmith decided more than a decade ago to shop his beats out to other producers. Still, Paul "Sage" Francis picks up plenty of DIY cred in his choice of management.
"I've always been the guy who handles almost everything," Francis says over the phone from his New England home. Without a publicist, arranging an interview with Francis is as simple as sending him an email through his website. "I know how things need to happen and almost no one else does. If you want it done right, you have to do it yourself."