Santa Cruz Good Times

Saturday
Oct 25th
Text size
  • Increase font size
  • Default font size
  • Decrease font size

Blogging Beats

music hood-internetThe Hood Internet, takes a break from mash-ups on ‘FEAT’

There are plenty of successful musicians who will tell you they formed their band on a lark—just a group of friends, jamming in a garage, drinking beer and never imagining they would hit it big. Until, of course, they decided to play a few bar gigs, and before they knew it, they were blowing up and inking a deal.

Aaron Brink and Steve Reidell have a similar story. Except this Chicago-based production duo, known as The Hood Internet, never had a garage.

 

"We started it as a blog—a place to post mash-ups for our friends to download," explains Brink, who goes by ABX. "We had no intention to have an actual group." But opportunities presented themselves, and soon ABX and STV SLV (Reidell) were performing all over the Windy City. And after the duo plays the Catalyst Atrium on July 31, they will continue their cross-country tour.

The name of their blog just sort of stuck. "It wasn't a well-thought-out plan to call our DJ group 'The Hood Internet,'" Brink says, "but it worked out."

Brink and Reidell—who hail from Michigan and Wisconsin, respectively—met while playing in different bands at the University of Chicago. They started their group in 2007, creating mash-ups of hip-hop and indie rock tunes, following in the footsteps of Danger Mouse's 2004 album of spliced Beatles and Jay-Z tunes, The Gray Album.

They've combined well-known groups, such as TLC and Led Zeppelin, as well as lesser-known acts, like The Pack and Crystal Castles. But on their forthcoming full-length, FEAT, the duo is creating all-original material—bringing in a slew of artists like AC Newman and Class Actress to sing and rap over the brand new beats.

Brink and Reidell met many of the artists who contribute to the new record while on tour in support of their previous mix-tapes, collecting the songs on FEAT as they traveled—coming up with a sample here, a verse there, and a hook on the way to the next show. "We kind of built it piece by piece over the past three years," says Brink.

He attributes his success, along with the surging popularity of electronic dance music, to his group's namesake. "What we do wouldn't be possible without the Internet," he says, insisting that without "the accessibility of it all," The Hood Internet wouldn't have been able to build its fan base (17,140 "likes" on Facebook).

That accessibility, he continues, has made it easy for people to try out different types of music. Taking a chance on a new group used to mean forking out cash, he observes. But now, while some in the music business decry the ubiquitous sharing and ripping of music, he thinks it has done a lot of good for the industry and culture on the whole—opening people up to new sounds and perhaps expanding some minds in the process.

Plus, he adds, the availability of cheap and free music production software has led to a generation with more skin in the game, artistically speaking. "The technology is so accessible and inexpensive these days for people to be able to make music," Brink says. "When people can make it and interact with it, they get more excited about listening to it."

Brink views his group's mash-ups as a part of this revolution in broadening musical horizons. But, like the Internet, ABX and STV SLV are also about having fun—on stage, with their unapologetically danceable tunes, and online.

He and Reidell launched a Tumblr in 2010 called Album Tacos, which features pictures of famous album covers with tacos randomly Photoshop-ed into the frame. "We appreciate all the awesome silly things the Internet gives us every day, like pictures of cats,” says Brink. 


The Hood Internet performs at 9 p.m. on Tuesday, July 31 at The Catalyst Atrium, 1011 Pacific Ave., Santa Cruz. $10/adv, $13/door. For info, call 423-1338.
Photo: Clayton Hauck

Comments (0)Add Comment

Write comment
smaller | bigger

busy
 

Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share

 

Santa Cruz Restaurant Week

A huge part of Santa Cruz Restaurant Week has always been about offering a great dining experience for an affordable price. For some locals, the $25 flat-rate cost has provided the opportunity (or the excuse!) to try new spots, and indulge in Santa Cruz fine dining in a way they might have thought too pricey before.

 

Scorpio Sun, New Moon Eclipse, Mercury Direct

The Sun enters Scorpio’s mysteries Thursday under a new moon and partial solar eclipse (something essential has come to an end, its purpose completed). In Scorpio we harbor secrets, are devoted to something deep, dark and hidden. Sometimes it’s ourselves. We can bring great suspect to our assessment of others. Scorpio is the scorpion, the serpent and the eagle—three levels of development. As the serpent we take shelter in our beliefs. Sometimes we bite (or sting). The eagle vanquishes old beliefs through its sharp intellect, soaring high in the air, seeking to understand through perspective. Understanding releases us from the bondage of fear. The eagle is like the mother soothing feelings of mistrust, offering protection. Knowledge does this, too.

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Light Humor

College comedy questions a post-racial America in ‘Dear White People’
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments

 

Back Porch

Austin Kaye on backyard dinners and why it’s his favorite time of year to be a chef

 

What’s the most outrageous situation you ever saw at a restaurant?

Damani Thomas, Santa Cruz, Chef/Owner

 

Wine Lust

The Spanish Godello grape, plus arancinis, tender butter lettuce and pork schnitzel at Soif

 

What artist or artists participating in the encore weekend of Open Studios should not be missed?

Santa Cruz | Teacher