Santa Cruz Good Times

Tuesday
Jun 30th
Text size
  • Increase font size
  • Default font size
  • Decrease font size

Blogging Beats

music hood-internetThe Hood Internet, takes a break from mash-ups on ‘FEAT’

There are plenty of successful musicians who will tell you they formed their band on a lark—just a group of friends, jamming in a garage, drinking beer and never imagining they would hit it big. Until, of course, they decided to play a few bar gigs, and before they knew it, they were blowing up and inking a deal.

Aaron Brink and Steve Reidell have a similar story. Except this Chicago-based production duo, known as The Hood Internet, never had a garage.

 

"We started it as a blog—a place to post mash-ups for our friends to download," explains Brink, who goes by ABX. "We had no intention to have an actual group." But opportunities presented themselves, and soon ABX and STV SLV (Reidell) were performing all over the Windy City. And after the duo plays the Catalyst Atrium on July 31, they will continue their cross-country tour.

The name of their blog just sort of stuck. "It wasn't a well-thought-out plan to call our DJ group 'The Hood Internet,'" Brink says, "but it worked out."

Brink and Reidell—who hail from Michigan and Wisconsin, respectively—met while playing in different bands at the University of Chicago. They started their group in 2007, creating mash-ups of hip-hop and indie rock tunes, following in the footsteps of Danger Mouse's 2004 album of spliced Beatles and Jay-Z tunes, The Gray Album.

They've combined well-known groups, such as TLC and Led Zeppelin, as well as lesser-known acts, like The Pack and Crystal Castles. But on their forthcoming full-length, FEAT, the duo is creating all-original material—bringing in a slew of artists like AC Newman and Class Actress to sing and rap over the brand new beats.

Brink and Reidell met many of the artists who contribute to the new record while on tour in support of their previous mix-tapes, collecting the songs on FEAT as they traveled—coming up with a sample here, a verse there, and a hook on the way to the next show. "We kind of built it piece by piece over the past three years," says Brink.

He attributes his success, along with the surging popularity of electronic dance music, to his group's namesake. "What we do wouldn't be possible without the Internet," he says, insisting that without "the accessibility of it all," The Hood Internet wouldn't have been able to build its fan base (17,140 "likes" on Facebook).

That accessibility, he continues, has made it easy for people to try out different types of music. Taking a chance on a new group used to mean forking out cash, he observes. But now, while some in the music business decry the ubiquitous sharing and ripping of music, he thinks it has done a lot of good for the industry and culture on the whole—opening people up to new sounds and perhaps expanding some minds in the process.

Plus, he adds, the availability of cheap and free music production software has led to a generation with more skin in the game, artistically speaking. "The technology is so accessible and inexpensive these days for people to be able to make music," Brink says. "When people can make it and interact with it, they get more excited about listening to it."

Brink views his group's mash-ups as a part of this revolution in broadening musical horizons. But, like the Internet, ABX and STV SLV are also about having fun—on stage, with their unapologetically danceable tunes, and online.

He and Reidell launched a Tumblr in 2010 called Album Tacos, which features pictures of famous album covers with tacos randomly Photoshop-ed into the frame. "We appreciate all the awesome silly things the Internet gives us every day, like pictures of cats,” says Brink. 


The Hood Internet performs at 9 p.m. on Tuesday, July 31 at The Catalyst Atrium, 1011 Pacific Ave., Santa Cruz. $10/adv, $13/door. For info, call 423-1338.
Photo: Clayton Hauck

Comments (0)Add Comment

Write comment
smaller | bigger

busy
 

Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share

 

I Was a Teenage Deadhead

Memories of life on tour, plus the truth about that legendary Santa Cruz Acid Test

 

I Build a Lighted House and Therein Dwell

Wednesday, June 24, Chiron turns stationary retrograde (we turn inward) at 21.33 degrees Pisces. We usually speak of “retrograde” when referring to Mercury. But all planets retrograde. Next month in July, Venus retrogrades. What is Chiron retrograde? Chiron represents the wound within all of us. Wounds have purpose. They sensitize us; make us aware of pain and suffering. Through our wounds we develop compassion. Through compassion we become whole (holy) again. Chiron helps develop these states of consciousness. Everyone carries a wound. Everyone carries family wounds (family astrology tracks the astrological “DNA” through generations). Chiron wounds are deep within. We’re often not aware of them until Chiron retrogrades. Then the wounds (through pain, hurt, sadness, suffering) become apparent. They seem to break us open emotionally, psychologically. Painful events from the past are remembered. They are brought to the present for healing. Through experiencing, talking about and deeply feeling what is hurting us, healing takes place. We begin to understand and bring healing to others. All week, Jupiter and Venus move closer together in the sky. They meet in Leo at the full moon, Cancer solar festival, on Wednesday, July 1. The Cancer keynote is, “I build a lighted house and therein dwell.” The soul’s light has finally penetrated the “womb” of matter. The New Group of World Servers is to radiate this light. At the end of each sign are keywords to use and remember during the Chiron retrograde.

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Film, Times & Events: Week of June 26

Santa Cruz area movie theaters >
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments

 

Kickin' Chicken

Local kitchen alchemist Justin Williams is fast becoming a cult flavor master. His late-night wizardry, which began last fall delivering mainly to starving UCSC students, is catching on with taste buds beyond campus. Kickin’ Chicken delivers its spicy-sweet fried chicken and waffles to Westside residents between 9 p.m. and 2 a.m. nightly. Or you can catch him and his brother and sister, Candice and Danny Mendoza, serving it up at their “Sunday Mass” at the Santa Cruz Food Lounge at 1001 Center St. in Santa Cruz. Using sous vide, a French method of cooking chicken in a water bath at a tightly controlled temperature, they then flash fry it for an amazingly crispy coat. Candice Mendoza spoke to GT about Kickin’ Chicken’s rise.

 

What’s a creative new approach to addressing summer beach litter?

Robotic dogs, with duct tape on their paws, that walk around picking up litter wherever they go. Joaquin Heinz, Santa Cruz, Barista

 

Pelican Ranch Winery

The most popular red wines found on store shelves are also those most commonly known, such as Pinot, Zinfandel and Merlot. But when you come across a more unusual varietal, like Pelican Ranch Winery’s Cinsault ($19), it opens up a whole new world. Cinsault is a grape that can tolerate heat, so it is found in countries with warmer climes such as Morocco, Algeria, Lebanon, and France. It’s rare in California but grows well in places like Lodi—Silvaspoons Vineyard in this particular case—where it’s hot and dry. Often used as a blending grape, the silky Cinsault is just fine on its own.

 

Open Wide

Soif’s soft reboot leads to expanded menu, plus the ‘thinking woman’s ketchup’