Local entrepreneur mixes business know-how with the cosmos to create a line of zodiac-specific drinks
It was Eric Wick’s mother and sister who instilled in him an attraction to astrology. “My mom used astrology as a way of explanation for me,” Wick discloses with a smile. “If I had a bad day at school, I would come home and we could talk about it in terms of that.”
Though one-third of Americans read their horoscope regularly, Wick has a deeper connection to the metaphysical art. His interest stems not necessarily from its role in predicting the future, but rather from the descriptions of each sign’s personality, which he believes to be mysteriously accurate.
This intriguing combination of fascination for the stars and an education in business has led Wick down an unbeaten path, one that has culminated in the production of an innovative product.