Local maven launches a ‘green’ fashion retail outlet online
With a model for a grandmother and fashion magazines lying around the house as a youngster, Deirdre Holbrook was destined to find a career in fashion—in some way or another. After working in public relations, slugging her way through journalism, and finding her niche in environmentalism, Holbrook recently landed in that seemingly destined place—she pulls double duty overseeing a PR firm (Vie PR) for “green-friendly” clothing designers, and she has also recently launched a charming website named oakandco.com, which functions as a retail outlet for environmentally conscious clothing. All this, while holding down a family and life here in Santa Cruz. And not only that, but Holbrook can be credited for helping to put local jewelry company Blank Verse on the fashion landscape. The local designers of Blank Verse have been featured in numerous recognizable magazines and their work has slipped onto the wrists and necks of celebrities.