Santa Cruz Hot spots and other notables you need to know about
Motiv, Mad House, Jalisco, Parish Publick House, Britannia Arms, Boulder Creek Brewery
In downtown Santa Cruz, Motiv is hot and happening. The nightclub’s owner, 39-year old Mike Pitt, said the root word motiv in many languages means purpose. Purpose is fueled by inspiration.
“We’re an art venue,” says Pitt, “we’re a political forum, we’re music, we’re food. What all those things have in common is inspiration. That was my goal, to bring together all this inspiration.”
Born and raised in Santa Cruz, Pitt graduated from UCSC. Once a competitive surfer, he’s a sales rep for O’Neill, managing 100-plus accounts. And he’s no stranger to nightlife. In 2005 he purchased Castaways, a seedy Live Oak bar.