
Annual Santa Cruz Pride Parade returns—with a twist
When the Diversity Center of Santa Cruz was thinking about a slogan for this year’s Pride Parade and Festival, its organizers immediately thought of Dan Savage’s “It Gets Better” campaign and the Gay Straight Alliance’s “Make it Better” campaign. “We wanted to riff on that theme,” says Jim Brown, executive director at the Diversity Center. “Some teens can’t wait for life to get better—they need to do something now.”











