On brink of closing, Capitola Book Café launches campaign to save store
When Capitola Book Café employees Wendy Mayer-Lochtefeld, Melinda Powers, Janet Leimeister, and Richard Lange became co-owners of the shop in 2007, the four booklovers had an inkling of the rough road ahead.
“The book business was already in decline at that point, but the decline sharpened deeply about a year after we took over, and then in 2008, the bottom fell out of the economy,” says Mayer-Lochtefeld. “So, our timing was not terrific. … [but] we were still in a good position to weather that storm until it sort of turned from a storm into a hurricane.”