Santa Cruz Good Times

Tuesday
Jul 07th
Text size
  • Increase font size
  • Default font size
  • Decrease font size

Pitch Perfect

music Sing4YourLifeGold Standard Chorus supports youth music programs with annual concert benefit

It’s actually pretty miraculous what they pull off,” says Alice Hughes, choir teacher and Visual & Performing Arts Chair at Pacific Collegiate School, regarding “Sing For Your Life,” the annual concert benefit put on by the Gold Standard Barbershop Chorus. “And the fact that they’re doing it out of their love for music and a desire to keep music strong in schools—the kids really recognize and appreciate that.”

For the last 10 years, the 20-plus members of Gold Standard have demonstrated their unfaltering support for local choral music programs through the event, which kicks off on Sunday, Nov. 4. The purpose of “Sing For Your Life” is to expose the community to barbershop harmony and other forms of vocal music, and, most importantly, to raise funds for local high schools.

From its modest start with a single high school choir, the benefit has grown to encompass performances by 10 choirs—a total of about 350 students—and has been split into a matinee and an evening show, both held at The Civic Auditorium. This year’s participants include Santa Cruz, Scotts Valley, Soquel, and Aptos high schools (to name a few), along with a guest quartet, The B-Sides.

“It’s really neat getting to go to the schools after the benefit to give them the checks for the funds they earned through ‘Sing For Your Life,’” notes Jordan Johnson, director of Gold Standard. “Mostly because I know it will support their programs, and allow them to do things they wouldn’t have been able to do otherwise.”

Since its inception, “Sing For Your Life” has raised a total of $58,000, one hundred percent of which went directly back to the school choir programs.

Hughes’ choir at Pacific Collegiate has been involved in the benefit for the past six years. They have found that the funds garnered at “Sing For Your Life” make a tremendous difference each year—whether they’re used to purchase new choral music, pay off the royalties to perform certain pieces of music, or otherwise.

“We use the funds to cover the cost of an accompanist, occasionally to buy new uniforms, and especially to alleviate expenses from traveling. It helps cover costs so that every student can participate without having to pay too much out of pocket,” explains Hughes. Plus, “[the students] get to see firsthand that what they work on makes a difference, and that they are part of a larger whole—this event really facilitates that.”

Each participating school receives funds based on the number of tickets they sell to the event. “We have the students only sell tickets,” says Nick Roberto, president of Gold Standard and a former “Sing For Your Life” participant. “We try to take the brunt of the money raising, we don’t want to impose anything on the choirs or their teachers.”

Consequently, it is the members of Gold Standard that seek out sponsors to cover the costs of renting The Civic, buying the music for the grand finale, printing tickets, and anything else required to put on the performance. In years when sponsors don’t cover all of the expenses, Gold Standard members have been known to pay for certain aspects of the production from their personal funds.

“Moving to The Civic really raised the bar, not only in terms of what caliber of show we could put on, but also what we need to do in order to put it on,” explains Johnson. “We’re still a really small organization; right now we are a group of about 20. Realistically if we want to put on productions of this scale every year we need to be something like 50.”

That’s why in addition to helping support local schools, Gold Standard uses “Sing For Your Life” as an opportunity to spread the word about their group and (hopefully) recruit more members. At the end of the day, it’s all about keeping music alive.

“All I can hope is for audience members to walk away saying, ‘Wow, that was incredible, maybe I can do that too,’” says Johnson. “It’s not just a message for the kids in the choir, it’s for everybody in the community, that you can sing too. There’s nothing magical about it, you can learn it, and there are people like us who will help you develop it.” 


“Sing For Your Life” takes place at 1 p.m. and 7 p.m. Sunday, Nov. 4, at The Civic Auditorium, 307 Church St., Santa Cruz. Tickets are $15/adv, $20/door. For ticket information, call 218-1771, or visit www.santacruztickets.com.

Comments (0)Add Comment

Write comment
smaller | bigger

busy
 

Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share

 

The Boards Are Back in Town

More than a century after a famed trio of Hawaiian princes first surfed in Santa Cruz, their redwood olo surfboards are returning to the Museum of Art & History

 

We Hold These Truths to Be Self-Evident

Saturday, July 4, is the 239th birthday of the United States, commemorating the signing of the Declaration of Independence (the U.S. astrology chart has Aquarius moon—freedom for its people, by its people). Cancer, a liberating and initiating sign, is the “gate” where Spirit enters matter. Cancer receives and distributes Ray 3 (Divine Intelligence) and Ray 7 (new rules, new rhythms, new free nation under God). Cancer represents an intelligent freethinking humanity that can and must create right economics for the world. This means a policy of sharing, an opportunity for the U.S. when Venus (money, resources, possessions, etc.) retrogrades July and August in Leo (the heart of the matter). The United States has a unique spiritual task for the world: to lead humanity within and toward the light, accomplished by its people who must first awaken to this task, learn discrimination and be directed by the soul to assume the Herculean task of spiritual world leadership. Let us review the first words of our Constitution: “We the People of the United States, in order to form a more perfect Union, establish justice, ensure domestic tranquility, provide for the common defense, promote the general welfare, and secure the blessings of liberty to ourselves and our posterity, do ordain and establish this constitution for the United States of America.” Let us form that union together. The following is a review of the spiritual tasks for each sign. Read all the signs. They all apply to everyone.  

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Film, Times & Events: Week of July 3

Santa Cruz area movie theaters >
  • Login
    Login with registered email or username + password
  • Create an account
    Registration
    *
    *
    *
    *
    *
    REGISTER_REQUIRED
  • Sign up for Good Times weekly newsletter
    Get the latest news, events

    RSS Feed Burner

     Subscribe in a reader

    Latest Comments

     

    Lunch is Packed

    Picnic basket lunches from Your Place, plus smoked chili peppers, and new owners at Camellia Tea House

     

    What would you like the Supreme Court to rule on next?

    Raising the minimum wage so that those that are in poverty now can have a higher standard of life. Greanna Smith, Soquel, Nanny

     

    Bruzzone Family Vineyards

    Bruzzone Family Vineyards is a small operation run by Berna and John Bruzzone. Starting out a few years ago making only Chardonnay, they eventually planted Pinot Noir on their extensive property and now make this varietal as well.

     

    Ty’s Eatery

    Pop-up hooks up with Santa Cruz Food Lounge for healthy comfort food