Downtown art display unites community with eccentricity
On the first Friday of April, more than 1,000 Santa Cruz residents participated in an unprecedented filming session at the Civic Auditorium, where a veritable parade of diverse personalities took turns walking in front of a camera, doing as they chose, and walking off. “Everybody was so jazzed out of their minds to be there,” says David Sieburg, an executive producer at The Impact Media Group, who adds, “It was pretty much off the charts.”
The event was merely the first phase of “We are Santa Cruz – Reflections of our Community,” a video art project organized by Impact, a local production company with more than 30 years in the Santa Cruz area. The second phase of the project involves compiling the footage into a nighttime art display that will be projected as a silent, black-and-white looping video. The completed exhibit will debut at the E.C. Rittenhouse Building on May 3, where a street-level window on Pacific Avenue will come to life with full-size, moving reflections of Santa Cruz residents.