Santa Cruz Good Times

Friday
Sep 19th
Text size
  • Increase font size
  • Default font size
  • Decrease font size

Liquid Astrology

ae_StarNectarLocal entrepreneur mixes business know-how with the cosmos to create a line of zodiac-specific drinks
It was Eric Wick’s mother and sister who instilled in him an attraction to astrology. “My mom used astrology as a way of explanation for me,” Wick discloses with a smile. “If I had a bad day at school, I would come home and we could talk about it in terms of that.”

Though one-third of Americans read their horoscope regularly, Wick has a deeper connection to the metaphysical art.  His interest stems not necessarily from its role in predicting the future, but rather from the descriptions of each sign’s personality, which he believes to be mysteriously accurate.

This intriguing combination of fascination for the stars and an education in business has led Wick down an unbeaten path, one that has culminated in the production of an innovative product.   

His concoction and self-started business is called Star Nectar: a line of fruit drinks that are completely all natural, less than 100 calories and zodiac sign specific. Each is infused with herbs and products harvested during the time frame of a person’s birth sign and sweetened with cane sugar and stevia, which is a natural sweetener.

Wick maintains a full-time sales job from his home in San Jose. His Star Nectar career began in the spring of 2008 when, seeking to incorporate his interests with his profession, Wick sat on a beach in Santa Cruz and brainstormed outlets for his business and marketing skills.

After sitting by the ocean for hours, Wick contacted a local food scientist from Santa Cruz who helped him begin his journey toward the production and distribution of his product.

Before taking action, Wick educated himself regarding the future by observation of stars and planets. He continues to build on his knowledge of this subject by engulfing himself in research, particularly ancient Greek astrology.

It has been a long journey since that day by the ocean, filled with numerous tastings of potential flavors and reconstructions of the label design.

Yet, his efforts have not gone in vain. Wick has developed a significant following in the area, and his products are available in Santa Cruz at New Leaf Markets, Staff of Life and Whole Foods.

A self-proclaimed consumer of “new-age” beverages (his loves SoBe), Wick built his company on the idea of wanting to provide a drink that is healthy and tailored to the individual.

Wick began with the idea that beverages targeted toward specific people appeal to a customer’s vanity. He then noticed creatine, which helps provide energy to all cells of the body, primarily muscle, was added to the SoBe line.

“I had just started working out,” explains Wick. Knowing that his creatine-infused SoBe would help him achieve a healthy lifestyle prompted Wick to buy it, and cemented his loyalty to the brand.

“People have a higher likelihood to try something with an immediate emotional connection,” says Wick.

The concept of the cosmic beverages certainly is interesting, whether one believes in the science or not. Wick affirms that he has received mixed results regarding the angle of the product.

In one of his first testing phases, Wick stood behind a table full of Star Nectar across the street from a high school in San Jose, where the students responded: “What the hell are you doing?”

He has since received feedback from customers, ranging from “That’s a really crazy idea,” to “That’s really cool. I think a lot of people will be into that.”

Wick is committed to using local ingredients and services from his areas of distribution, including Watsonville, to develop his business. Hey says he is looking to collaborate with a larger distributor to expand his product from Monterey to San Francisco, and eventually to the entire state.

He emphasizes, however, that he does not wish to get too large too fast. He has no plans to approach the more commercial establishments, as he is still trying to effectively improve his product by keeping it on an accessible, local level. So far, the most popular flavor is the Aquarius Blueberry Lavender, for its distinctive yet light savor.

Wick insists he enjoys each flavor, as he was intrinsically involved in their respective creations, but somewhat bashfully confesses that the Scorpio beverage, being his sign, is his actual favorite.

“I’m into everyone being different and having their own set of characteristics, pride for what their own characteristics are and pride for why they’re different,” Wick says.

For now, only time will tell if the stars will align for Star Nectar.


For more information regarding Star Nectar, visit: Facebook.com/tasteyourdestiny, or your local New Leaf, Whole Foods or Staff of Life.

Comments (1)Add Comment
Writer - Astrology & the Esoteric
written by risa D'Angeles, June 10, 2011
Fantastic idea! So Aquarian Age! I applaud this innovative product. The newest idea "under the stars." Risa

Write comment
smaller | bigger

busy
 

Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share

 

Catwalk on the Wild Side

Meet the artists and designers behind this year’s edition of FashionART, SantaCruz’s most outrageous fashion show

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Feeding Frenzy

Culinary journey ‘The Trip to Italy’ isn’t the foodie film you’d expect 

 

Watch List

From Google to the government to data brokers, why your privacy is now a thing of the past
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments

 

Sweet Treats

Local cannabis bakers win award for cookies

 

What fashion trends do you want to see, or not see?

Santa Cruz  |  High School Guidance Counselor

 

Best of Santa Cruz County

The 2013 Santa Cruz County Readers' Poll and Critics’ Picks It’s our biggest issue of the year, and in it, your votes—more than 6,500 of them—determined the winners of The Best of Santa Cruz County Readers’ Poll. New to the long list of local restaurants, shops and other notables that captured your interest: Best Beer Selection, Best Locally Owned Business, Best Customer Service and Best Marijuana Dispensary. In the meantime, many readers were ever so chatty online about potential new categories. Some of the suggestions that stood out: Best Teen Program and Best Web Design/Designer. But what about: Dog Park, Church, Hotel, Local Farm, Therapist (I second that!) or Sports Bar—not to be confused with Bra. Our favorite suggestion: Best Act of Kindness—one reader noted Café Gratitude and the free meals it offered to the Santa Cruz Police Department in the aftermath of recent crimes. Perhaps some of these can be woven into next year’s ballot, so stay tuned. In the meantime, enjoy the following pages and take note of our Critics’ Picks, too, beginning on page 91. A big thanks for voting—and for reading—and an even bigger congratulations to all of the winners. Enjoy.  -Greg Archer, EditorBest of Santa Cruz County Readers’ Poll INDEX

 

Santa Clara Wine Trail

My memories of growing up in England include my mother pouring port after Sunday dinner—and sometimes a glass of sherry before dinner. My family didn’t drink much wine back then, but we certainly made up for it with the port and sherry.