Santa Cruz Good Times

Sunday
Feb 01st
Text size
  • Increase font size
  • Default font size
  • Decrease font size

Stylist to the Santa Cruzans

stylisttothescWhy local stylist Tina Brown keeps you in tip-top fashion shape

Well-known stylist Rachel Zoe probably has a day that unravels like this: A celebrity calls her up and says, “Hey Rachel, I need you to revolutionize my ‘look.’” Or, “Hey, Rachel, I’ve got an awards show coming up.” Or, “Hey, Rachel, I’m going shopping—please come, STAT.” In Hollywood, that’s likely the life of a stylist to the stars. But in Santa Cruz, it’s not that much different for our fashion guru, Tina Brown. The only thing she might do differently than Zoe is charge a more manageable fee for her services, and help us “normal people” in need of a wardrobe overhaul. Meet Brown, owner of Ilka, a one-woman company that offers shopping and styling services. She’ll uproot your closet, kick out the bad stuff and help you see a brand new ‘you.’ Or, she’ll take you shopping to update things, do your colors, analyze your body and give you a new ‘look’ and a new perspective.

It’s a quirky business to get into, and as far as Brown knows, there’s no tried and true career path for becoming a stylist. For Brown, she sort of fell off the runway and into this industry. This was in her post-college days, following graduation from UC Davis, and a move to San Francisco where she worked in the city’s famed textile store, Britex Fabrics. While there, she crossed paths with someone from Macy’s who told her about a charity event that was in need of assistance. From there, she began to secure freelance work for runway events and photo shoots, working as a stylist—someone who oversees the clothing—on these projects. About eight years ago she relocated to Santa Cruz, was pregnant with her first child and was no longer working the San Francisco stylist jobs.

She took a break from the industry until a year-and-a-half ago when a friend asked her to “take a look at her closet,” Brown says. From there, she decided to go back into part-time work and launched her business, Ilka; the company is named after a Scottish word that means “each and every” as in each and every individual style.

Nowadays, Brown offers her services for $75 an hour for a two-hour closet makeover, and a written profile for $150. The profile includes a binder full of information geared toward that client, to assist that person in choosing flattering clothes, colors and styles. In addition, she offers a 20-minute free consultation to prospective clients.

But does she try to create replicas of herself and press her own style on others? “I really try not to,” Brown says. “I don’t want everyone walking around looking the same. It’s about their personality.”

Yet it’s sometimes also about stepping outside one’s comfort zone. And that’s what Brown is particularly good at helping people do. Whether it’s in the closet or in a store, she’ll help her clients move their wardrobe selection in a forward and new ‘fashion,’ while still maintaining their identity. “Style is always evolving,” Brown says.

Comments (0)Add Comment

Write comment
smaller | bigger

busy
 

Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share

 

Throwing It All Away

Everybody’s for recycling, right? So why are we all doing it wrong? Our reporter gets down and dirty to uncover 10 secrets that will finally make the recycling process make sense

 

Aquarius Calling, Humanity Rising

Aquarius (11th sign after Aries) is the sign of service—serving one another, building community. Aquarius is fixed air, stabilizing new ideas in the world. When new ideas reach the masses the ideas become ideals within the hearts and minds of humanity. Air signs (Gemini, Libra and Aquarius) are mental. They think, ponder, study, research, gather and distribute information. For air signs, education and learning, communicating, writing, being social, tending to money, participating in groups and creating sustainable communities are most important. One of the present messages Aquarius is putting forth to the New Group of World Servers is the creation of the New Education (thus thinking) for humanity—one based not on commodities (banking/corporate values) but on virtues. Humanity and Aquarius Aquarius is the sign of humanity itself. We are now at the beginnings of the Age of Aquarius, the Age of Humanity (rising). The “rising” is the Aquarian vision of equality, unity, the distribution and sharing of all resources and of individual (Leo) creative gifts for the purpose of humanity’s (Aquarius) uplifting. This is the message in the Solar Festival of Aquarius (at the full moon) on Tuesday, Feb. 3. We join in these visions by reciting the World Prayer of Direction, the Great Invocation.Tuesday’s solar festival follows Monday’s Groundhog Day, or Imbolc (ancient Celtic fire festival) the halfway mark between winter solstice and spring Equinox). The New Group of World Servers (NGWS) during these two days are preparing for the upcoming Three Spring Solar Festivals: 1. Aries Resurrection/Easter Festival (April); 2. Taurus Buddha/Wesak Festival (May); and 3. Gemini’s Festival of Humanity (June). Aquarius and the new and full moons together are the primary astrological influences behind all of humanity’s endeavors. The NGWS are to teach these things, calling and uplifting humanity. Join us everyone. (301)

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Job Insecurity

Woman fights for her job in thoughtful, life-sized ‘Two Days One Night’
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments

 

Jeffrey’s Restaurant

Why quick and friendly service matters at a local diner.

 

If you didn't live in Santa Cruz, where would you be living?

I would live in Kauai because the water is warmer, and I just love it there. Maureen Niehaus, Santa Cruz, Dental Assistant

 

Clos LaChance Wines

Pinot Noir 2012

 

Striking Gold

A taste of Soquel Vineyards’ five gold medal-winning Pinots