Santa Cruz Good Times

Nov 25th
Text size
  • Increase font size
  • Default font size
  • Decrease font size

Frederick William Cellars

dining syrahSyrah 2009—A Beautiful Wine to Savor

Aptos resident Fred Scherrer is very involved in the wine business—both making it and marketing it, but it was a long path that led to that point. Scherrer so loved good wine and wanted to make it under his own label that he volunteered at Kathryn Kennedy Winery for two years, working with one of the best winemakers in the Santa Cruz Mountains, Marty Mathis. “Marty taught me to make wine and emphasized the key issues when doing so, and some common pitfalls to avoid,” says Scherrer.

From there, Mathis suggested that Scherrer gain more hands-on experience by working with Dan and Thérése Martin at Martin Ranch Winery in Gilroy, and he started making wines on a “custom crush basis” there. “They are both great winemakers,” Scherrer says of the Martins. “Dan and Thérése provided excellent support for my efforts, and let me do what I wanted with my wines.”

From gaining expertise in both making wine and selling it, Scherrer now works full time in the wine business overseeing national and international sales for Kathryn Kennedy Winery, Martin Ranch Winery and several other Santa Cruz Mountains wineries.

Many of Scherrer’s own label wines are made for export, too. All his wines are superbly made, but I particularly love his 2009 Syrah ($49), which is absolutely bursting at the seams with flavor. Crafted from 75 percent Syrah and 25 percent Nebbiolo, both these varietals are sourced from small artisan vineyards in the Santa Cruz Mountains area of Saratoga.

Scherrer’s wines can be found at Deluxe Foods of Aptos, Vinocruz, New Leaf Community Markets, Aquarius Restaurant, Carmel Mission Ranch Restaurant, Hollins House Restaurant, Fifi’s at Pacific Grove, Dio Deka in Los Gatos and many wine bars in the Monterey Bay area.

For more information, contact Frederick William Cellars at 415-999-5358. Email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit

Fall Farm Supper with Alice Waters
We are very blessed to have Alice Waters, chef, author and proprietor of the renowned restaurant Chez Panisse in Berkeley, participate in a benefit for the Homeless Garden Project at Natural Bridges Farm on Oct. 13. The event includes an afternoon celebration supper along with some splendid locally produced wine, followed by an inspiring presentation by Waters, vice president of Slow Food International and founder of Edible Schoolyard Project. Top all this off with dessert and dancing and the whole experience promises to be a very memorable afternoon indeed. Participating chefs are Michael Clark of Michael’s on Main, Katherine Stern of La Posta, Santos Majano of Soif, and Alyssa Twelker, private chef. The event is 4:30-8 p.m., Saturday, Oct. 13 at Natural Bridges Farm on Shaffer Road and Delaware Avenue in Santa Cruz, Tickets are $200 and $300 for VIP tickets. Visit

Comments (0)Add Comment

Write comment
smaller | bigger


Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share


Santa Cruz Gives

A look at the organizations we’re asking you to support in our new holiday giving campaign


Simplicity Preparing for Thanksgiving

When we study and apply astrology in our daily lives, we are anchoring new Aquarian thinking. Study, application and use of astrology, understanding its language, builds the new world, the new culture and civilization. Astrologers are able to plan right timing and right action. Next week is Thanksgiving (Thursday, Nov. 26). It’s good to understand the energies influencing us in the days leading up to Thanksgiving. When we know these things we are able to make Right Choices, have Right Action. We link heaven and Earth, our minds with the starry energies that influence us. Let us consider the following influences. The North Node (point in space where sun and moon meet, representing humanity’s present/future pathway) has just entered Virgo. Virgo is about food, purity, cleanliness, service, detail, order and organization. What can we learn from this? Because these energies are available to us we, too, can have intentions and a rhythm of order and organization, purity and cleanliness. Sunday, the sun enters Sag, joining Mercury (we have high ideals, many goals). Tuesday, Mercury/Saturn (structured disciplined thinking) squares Neptune (thoughts, ideas, goals dissolve away). Wednesday is 3 degree Sagittarius solar festival (full moon). Sag’s keynote is, “We see a goal, we achieve that goal, and then we see another.” We might have many plans and goals for Thanksgiving. However, on Thanksgiving those goals may be dashed. Saturn (structure) squares Neptune. All structures and plans dissolve and fall away. What is our response to this? We simplify all that we do. We plan on everything changing. We don’t fret. We adapt instead. Adaptation is the behavior of the Disciple. Sagittarius is the sign of the Disciple. 


The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program


Film, Times & Events: Week of November 20

Santa Cruz area movie theaters >
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments


If you could be someone else for one month, who would it be?

President Obama, so I could change a lot of laws that pertain to people in jail for drug possession and other minor crimes. Raouf Ben Farhat, Petaluma, Self-Employed



Blanc De Blanc Sparkling Wine is best shared with the one you love


Rainy Refuge

Kelly’s offers killer sliders and pumpkin pie, plus dining pet peeves and wine of the week


If you won the lottery, what would be the first three things you did?

Build a restaurant, buy a house for my mom and donate a quarter of the money to the Boys and Girls Club. Jevon Martin, Santa Cruz, Chef