Employees at Lower Pacific Avenue businesses weigh in on what it is like to work in the area
Just a few blocks inland from Santa Cruz’s sought-after coastline, Downtown Santa Cruz boasts a wealth of offerings. Yet, the portion of this bustling city center that is nearest to the beach has, historically, been viewed as having the most troubles.
Today, the stretch—where Pacific Avenue and Laurel Street intersect—is a hotbed of change. The storefront next to Taco Bell, once a glass shop, is now vacant. The Asti’s new neighbor, KC’s Sports Bar and Lounge, is set to open Sunday, Feb. 23, replacing The Avenue Bar, which was forced to liquidate in 2012.
Then there are the city’s efforts to improve the area. The Kaiser Permanente Arena, which opened Dec. 23, 2012 with an inaugural Warriors basketball game, has brought added foot traffic to the tract. Future changes may stem from the city’s attempt to collaborate with nearby businesses to light the walkway along the San Lorenzo River levee, and the surveying of parking conditions in the lower downtown region to determine the zone’s need for a new parking structure. Despite the changes, crime remains a long-standing concern in the area.