Style with a dash of whimsy at the new Hotel Paradox
Is Hotel Paradox actually paradoxical, as its name would suggest? It does contain some notable contradictions: for one, it butts up to bustling Downtown Santa Cruz and is situated on busy Ocean Street, but feels peaceful and private from within the fenced-in, tree-lined grounds. It is also a nice hotel in the heart of Santa Cruz, and some may say that that, itself, is a contradiction, although one that’s (hopefully) becoming passé.
But the moniker mostly speaks to the fact that the new 170-room hotel is intriguing. It's slick, hip and classy, with a good dose of quirk. The latter is embodied by the hotel's pervasive forest theme, which is executed with décor aimed at bringing the woods inside. Trees, with their beautiful bark and greenery, spruce up the sleek, modern, mostly white space and drive home a uniquely Santa Cruz vibe. “We have this white, contemporary box, boutique hotel with an organic feel,” explains General Manager Tony Eichers.