Tips on how to avoid playing to an empty room
If I could summarize exactly how to sell out every show in Santa Cruz, I would be writing this blog from my yacht in Spain, instead of at this faux wood desk. People with brains much bigger than mine spend their entire careers trying to figure out exactly what motivates someone to go from observer to consumer, from seeing the concert poster to buying the ticket.
The blessing and the curse is that there is no secret formula. Filling the room is a predicament shared by musicians big and small, so consider yourself in very good company.