FRESH DIRT > The city’s new online business hub is up and running
The new online portal OpenCounter, a system that streamlines the process of applying for business licenses, permitting and other legal startup requirements, went live on the City of Santa Cruz's website Wednesday morning, Jan. 9. The launch was celebrated by a small group of city officials, business owners and tech professionals at Cruzio Coworking in Downtown Santa Cruz.
The system enables users to enter their business information and then see the details of what they must do to implement their plan, greatly cutting down the confusion that is often associated with the bureaucratic requirements for starting a business.
OpenCounter organizes an entrepreneur's business information, which was previously written and filed by hand, and delivers it to the right departments at the city in the correct sequence to maximize efficiency.