Santa Cruz Good Times

Sunday
Sep 21st
Text size
  • Increase font size
  • Default font size
  • Decrease font size

If You Play It, They Won’t Just Come

blog_noiseTips on how to avoid playing to an empty room
If I could summarize exactly how to sell out every show in Santa Cruz, I would be writing this blog from my yacht in Spain, instead of at this faux wood desk. People with brains much bigger than mine spend their entire careers trying to figure out exactly what motivates someone to go from observer to consumer, from seeing the concert poster to buying the ticket.

The blessing and the curse is that there is no secret formula. Filling the room is a predicament shared by musicians big and small, so consider yourself in very good company.

Of course there are things you can be doing to help your cause. One simple truth is that you cannot call up your local paper the day before the show and expect a front page spread. Understand that all media outlets have what are known as “lead times”—basically the amount of advance notice they need to even be able to consider your event. Most media need a minimum of two weeks but it can be up to a month. Outlets will often list their guidelines on their websites or you can call up your local music writer and ask them what they prefer.

Which brings me to my next point, don’t just e-mail your event info to your local paper and expect to be heard above the fray. Reporters get a million similar requests a day. Take the time to read the papers/blogs/magazines you would like your event to be covered in, notice which reporters are writing about similar events and then send your info directly to them. If you are serious about getting the word out, take the time to follow-up with a phone call—but not a hundred. They got your e-mail and they got your voice message, and if there’s more they need, they’ll contact you.

On the opposite spectrum, social media sites like Facebook and MySpace don’t need any lead time, but be careful about posting events too far in advance or over-posting. Typically about a week in advance is plenty.

A secret weapon of many local bands is a little company called Clutch Couriers. They will print and distribute your show poster from UC Santa Cruz to Aptos on bike quicker than you could even write down where to find the bulletin boards yourself. (clutchcouriers.com)

Saving the best for last, I would encourage you to think about the last time you made the leap and went out to a show. What brought you there? Was it a conversation with a friend, a text message, an article in the paper? You are probably a lot like the audience you’re trying to attract to your show. If you can tune into what works for you personally and then apply the same principles to your audience, the room probably won’t seem so empty after all.


For more details on how to promote a show in Santa Cruz, go to http://santacruzrehearsalstudios.wordpress.com/category/how-to/

 

 

 

 

Comments (0)Add Comment

Write comment
smaller | bigger

busy
 

Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share

 

Catwalk on the Wild Side

Meet the artists and designers behind this year’s edition of FashionART, SantaCruz’s most outrageous fashion show

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Watch List

From Google to the government to data brokers, why your privacy is now a thing of the past

 

The Peace Equation

Sunday is the United Nations’ International Day of Peace, a global peace-building day when nations, leaders, governments, communities and individuals are invited to end conflict, cease hostilities, creat 24 hours of non-violence and promote goodwill. Monday is Autumn equinox as the Sun enters Libra (right relations with all of life). The Soul Year now begins. We work in the dark part of the year (Persephone underground) preparing for the new light of winter solstice. Tuesday to Wednesday is the Virgo new moon festival. We know two things about peace. “The absence of war does not signify peace.” And “Peace is an ongoing process.” In its peace-building emphasis, the UNIDP, through education, attempts to create a “culture of peace, understanding and tolerance”. Esoterically we are reminded of the peace equation: “Intentions for goodwill (and acting upon this intention) create right relations with all earth’s kingdoms which create (the ongoing process of) peace on earth.” At noon on Sunday, in all time zones, millions of participating groups will observe a moment of silence for peace on earth. Bells will ring, candles will be lit, and doves released as the New Group of World Servers recite the Great Invocation (humanity’s mantram of direction). To connect with others around the world see www.cultureofpeace.org    Let us join together with the mother (Virgo). Goodwill to all, let peace prevail on earth. The dove is the symbol for the day.
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments

 

Sweet Treats

Local cannabis bakers win award for cookies

 

What fashion trends do you want to see, or not see?

Santa Cruz  |  High School Guidance Counselor

 

Best of Santa Cruz County

The 2013 Santa Cruz County Readers' Poll and Critics’ Picks It’s our biggest issue of the year, and in it, your votes—more than 6,500 of them—determined the winners of The Best of Santa Cruz County Readers’ Poll. New to the long list of local restaurants, shops and other notables that captured your interest: Best Beer Selection, Best Locally Owned Business, Best Customer Service and Best Marijuana Dispensary. In the meantime, many readers were ever so chatty online about potential new categories. Some of the suggestions that stood out: Best Teen Program and Best Web Design/Designer. But what about: Dog Park, Church, Hotel, Local Farm, Therapist (I second that!) or Sports Bar—not to be confused with Bra. Our favorite suggestion: Best Act of Kindness—one reader noted Café Gratitude and the free meals it offered to the Santa Cruz Police Department in the aftermath of recent crimes. Perhaps some of these can be woven into next year’s ballot, so stay tuned. In the meantime, enjoy the following pages and take note of our Critics’ Picks, too, beginning on page 91. A big thanks for voting—and for reading—and an even bigger congratulations to all of the winners. Enjoy.  -Greg Archer, EditorBest of Santa Cruz County Readers’ Poll INDEX

 

Santa Clara Wine Trail

My memories of growing up in England include my mother pouring port after Sunday dinner—and sometimes a glass of sherry before dinner. My family didn’t drink much wine back then, but we certainly made up for it with the port and sherry.