Santa Cruz Good Times

Tuesday
Jul 22nd
Text size
  • Increase font size
  • Default font size
  • Decrease font size

If You Play It, They Won’t Just Come

blog_noiseTips on how to avoid playing to an empty room
If I could summarize exactly how to sell out every show in Santa Cruz, I would be writing this blog from my yacht in Spain, instead of at this faux wood desk. People with brains much bigger than mine spend their entire careers trying to figure out exactly what motivates someone to go from observer to consumer, from seeing the concert poster to buying the ticket.

The blessing and the curse is that there is no secret formula. Filling the room is a predicament shared by musicians big and small, so consider yourself in very good company.

Of course there are things you can be doing to help your cause. One simple truth is that you cannot call up your local paper the day before the show and expect a front page spread. Understand that all media outlets have what are known as “lead times”—basically the amount of advance notice they need to even be able to consider your event. Most media need a minimum of two weeks but it can be up to a month. Outlets will often list their guidelines on their websites or you can call up your local music writer and ask them what they prefer.

Which brings me to my next point, don’t just e-mail your event info to your local paper and expect to be heard above the fray. Reporters get a million similar requests a day. Take the time to read the papers/blogs/magazines you would like your event to be covered in, notice which reporters are writing about similar events and then send your info directly to them. If you are serious about getting the word out, take the time to follow-up with a phone call—but not a hundred. They got your e-mail and they got your voice message, and if there’s more they need, they’ll contact you.

On the opposite spectrum, social media sites like Facebook and MySpace don’t need any lead time, but be careful about posting events too far in advance or over-posting. Typically about a week in advance is plenty.

A secret weapon of many local bands is a little company called Clutch Couriers. They will print and distribute your show poster from UC Santa Cruz to Aptos on bike quicker than you could even write down where to find the bulletin boards yourself. (clutchcouriers.com)

Saving the best for last, I would encourage you to think about the last time you made the leap and went out to a show. What brought you there? Was it a conversation with a friend, a text message, an article in the paper? You are probably a lot like the audience you’re trying to attract to your show. If you can tune into what works for you personally and then apply the same principles to your audience, the room probably won’t seem so empty after all.


For more details on how to promote a show in Santa Cruz, go to http://santacruzrehearsalstudios.wordpress.com/category/how-to/

 

 

 

 

Comments (0)Add Comment

Write comment
smaller | bigger

busy
 

Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share

 

Art Files: Opposites Attract

Using found objects, Victoria May seeks beauty in dichotomy and tension, the creepy and absurd

 

A Year of Creative Self-Expression

Wednesday, after a year in Cancer’s nourishing waters, Jupiter enters fiery Leo. Next Tuesday, the sun joins Jupiter in Leo. Leo is the sign of the three fires of life, of seeking our individuality, our gifts and talents. Life for the next year will be quite dramatic, expressive, creative and generous. Jupiter, the heart of Aquarius, is the planet of expansion and truth, distributing Ray 2 of Love and Wisdom.

 

Final Cut

Cedar Street Video to close after 10 years at downtown location

 

Film, Times & Events: Week of July 18

Santa Cruz area movie theaters >
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments

 

Posted

Desserts at Seabright’s La Posta, a pop-up breakfast, local ethnic cuisine, and a long-lost varietal 

 

What is the most outrageous thing you did as a kid?

Santa Cruz | Retired

 

Best of Santa Cruz County

The 2013 Santa Cruz County Readers' Poll and Critics’ Picks It’s our biggest issue of the year, and in it, your votes—more than 6,500 of them—determined the winners of The Best of Santa Cruz County Readers’ Poll. New to the long list of local restaurants, shops and other notables that captured your interest: Best Beer Selection, Best Locally Owned Business, Best Customer Service and Best Marijuana Dispensary. In the meantime, many readers were ever so chatty online about potential new categories. Some of the suggestions that stood out: Best Teen Program and Best Web Design/Designer. But what about: Dog Park, Church, Hotel, Local Farm, Therapist (I second that!) or Sports Bar—not to be confused with Bra. Our favorite suggestion: Best Act of Kindness—one reader noted Café Gratitude and the free meals it offered to the Santa Cruz Police Department in the aftermath of recent crimes. Perhaps some of these can be woven into next year’s ballot, so stay tuned. In the meantime, enjoy the following pages and take note of our Critics’ Picks, too, beginning on page 91. A big thanks for voting—and for reading—and an even bigger congratulations to all of the winners. Enjoy.  -Greg Archer, EditorBest of Santa Cruz County Readers’ Poll INDEX

 

Loma Prieta’s Pinotage

Although drinking alone is not half as much fun as drinking with others, after a busy day of dashing around, I came home and poured myself a glass or two of Loma Prieta’s Pinotage 2010 (saving a bit for my husband). There’s something about taking that first sip of a worthy wine that gives one an all-over glow.