Santa Cruz Good Times

Nov 29th
Text size
  • Increase font size
  • Default font size
  • Decrease font size

A Band With A Plan

Blog_DQTips on how to book a show at Don Quixote’s International Music Hall
Don Quixote’s booker Tom Miller has been booking shows in Santa Cruz for more than 30 years, so when he tells you how to jump, you say how high?

When asked how a local band should go about booking a show at Don Quixote’s, Miller’s advice is amazingly simple: 1. Play good music, and 2. Have a game plan to get people in the door.

For emerging artists who may not have the immediate name recognition yet, Miller emphasizes that bands need to come to him with the equivalent of a business plan outlining how they will sell the show. Think of it this way, you have fans (customers) who buy your tickets/music/merch (products) and in order to be successful Miller wants to make sure you know how to move some product. One of the top 10 reasons new businesses fail is lack of planning. Don’t be that business.


Your plan should include a gig history, any local radio support (KKUP, KUSP, KZSC, KPIG), mailing list numbers, social media stats and anything else you will be doing to help get butts in seats. Like many local venues, Miller also appreciates when bands come to him with a package deal—two or three bands that can carry a night and already work well together.

Living up to their “International Music Hall” status, the Don Quixote’s calendar features fingerpicking to African fusion and everything in between.  Their local representation is no less diverse, playing host to everyone from Who’s Holdin’ (rock) to Sherry Austin (folk) to Funkranomicon (funk).

Running shows most nights of the week, Don Quixote’s is a rare venue where you can still have an old-fashioned dinner and show. This versatility allows a band to plan for a sit-down crowd, or to clear the floor for the audience to get down. On a weeknight, pulling in 80 to 100 people is a good start for a sit down show, and drawing a 125 to 150 people is a good start for a weekend slot.

The venue also recently installed a new art gallery that further adds to the artistic flavor of the eclectic space. Curator Jim Cox is open to submission for upcoming installations.
With music from around the world, and right here in town, Don Quixote’s manages to have something for everyone. Don’t you just love it when a plan comes together?

For more details on how to book a show at Don Quixote’s International Music Hall, go to

Comments (0)Add Comment

Write comment
smaller | bigger


Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share


Santa Cruz Gives

A look at the organizations we’re asking you to support in our new holiday giving campaign


Gratitude—For Each New Morning With its Light

The full moon of Wednesday brings light to Thanksgiving (Thursday) under the Sagittarius Sun and Mercury. Mercury in Sag offers humanity the message (Mercury) of thankfulness and joy (Jupiter). No other sign represents food, music and joy better than Sagittarius (only Pisces, when not in despair). Beginning on Thanksgiving, we can list what we’re grateful for. Then we can continue the list, creating a daily Gratitude Journal. What we are grateful for always increases in our lives. On Thanksgiving Saturn/Neptune square (challenging) is in full effect. This can manifest as traditions not being honored, disappearing, falling away. It can also create a sense of sadness, confusion, of things not working out as planned. It’s best to be as simple as possible. And to focus on gratitude instead. Gratitude is a service to others. It is scientifically and occultly a releasing agent. Releasing us from the past, allowing our future—the new culture and civilization, the new Aquarian laws and principles, the rising light of Aquarius, the Age of Friendship and Equality—to come forth. Gratitude and goodwill create the “thought-form of solution for humanity and the world’s problems.” The hierarchy lays great emphasis upon expressing gratitude. Gratitude illuminates all that is in darkness. Let us be grateful during this season together. Being, for others, the light that illuminates the darkness. A Poem by R.W. Emerson: We are grateful … “For each new morning with its light/For rest and shelter of the night/For health and food/For love and friends/For everything thy goodness sends.” (poem by R.W. Emerson). I am grateful for my family of readers.


The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program


Pluck of the Irish

Mid-century immigrant tale engagingly told in ‘Brooklyn’
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments


Second Street Café

Pies and tarts for all tastes—from traditional to adventurous


How are you preparing for El Niño?

Getting ready to buy some rain gear. Cory Pickering, Santa Cruz, Teaching Assistant


Fortino Winery

Cabernet and superb fruit wine from Fortino Winery


Tap Dance

West End Tap & Kitchen’s impressive menu to expand to Eastside location