Santa Cruz Good Times

Thursday
Jan 29th
Text size
  • Increase font size
  • Default font size
  • Decrease font size

Behold the Camera Olympics

cameraolympicsCinematic Syndicate hosts the first ever Santa Cruz Camera Olympics

Most of the time, commercials just annoy us. But sometimes, they just might inspire us.

Commercial-induced inspiration is exactly what brought Jesse Clark, 24, to create the 2011 Santa Cruz Camera Olympics, which took place on Saturday, July 23. Clark is the founder of Cinematic Syndicate, a company created in December of 2010 by Clark and a loose group of local freelance photographers and filmmakers who create story-telling videos to advertise other companies. Clark describes story-telling videos as “videos that are really talking about the story of a business and how it came to be the way that it is.” He also explains the difference between push and pull-marketing within businesses: with push-marketing, a company forces its product onto the consumer, while pull-marketing is more interactive and invites the customer to learn more about the product through something such as an intriguing advertisement.

Opting for a pull-marketing technique for his company, Clark created the Camera Olympics based on a commercial he had seen for the camera company Canon. The commercial exhibited a group of people playing freeze tag where, when they were caught, they had their photo image actually frozen on the screen while the game continued and others still move animatedly around.

“This commercial is Canon helping photographers to have a fun time,” says Clark. “Instead of throwing some promotional event [for Cinematic Syndicate], we really wanted to get the community together and have fun.”

The event included several photography-centered games, including: freeze tag downtown where two teams had the objective to catch the most photographs of the other, all while avoiding being photographed themselves; a scavenger hunt downtown where participants tried to capture as many photographs of the items on a list as they could; and an instant short/photo film contest, which could take place anywhere in Santa Cruz, where competitors created a one minute film or sequence of photographs, without cuts, to be shown immediately after completion. There were three sponsored prizes for each event: a bag of sustainable organic meats from Niman Ranch, a head-set from Plantronics and a $50 gift certificate to Bay Photo Lab, respectively.

This was the first interactive community event held by Cinematic Syndicate and was free of charge. A total of 12 people participated, and winners will be announced on the Cinematic Syndicate website (cinematicsyndicate.com) soon.

“Our goal with the event is to generate enough social interest so that people not only want to come back and play,” says Clark, “but so that we have enough momentum to actually leverage this as something that could benefit the community. Eventually there could be a small entry fee that would go to a community organization or cause- then we'd really be making an impact.”

 


Photo by Jesse Clark.

 

Comments (1)Add Comment
...
written by CommunityInvolvement, August 02, 2011
What a cool idea! How does someone get to hear about the event/get involved? I happened to see it on facebook but do these guys advertise for the event or have a mailing list or something?

Write comment
smaller | bigger

busy
 

Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share

 

Throwing It All Away

Everybody’s for recycling, right? So why are we all doing it wrong? Our reporter gets down and dirty to uncover 10 secrets that will finally make the recycling process make sense

 

Aquarius Calling, Humanity Rising

Aquarius (11th sign after Aries) is the sign of service—serving one another, building community. Aquarius is fixed air, stabilizing new ideas in the world. When new ideas reach the masses the ideas become ideals within the hearts and minds of humanity. Air signs (Gemini, Libra and Aquarius) are mental. They think, ponder, study, research, gather and distribute information. For air signs, education and learning, communicating, writing, being social, tending to money, participating in groups and creating sustainable communities are most important. One of the present messages Aquarius is putting forth to the New Group of World Servers is the creation of the New Education (thus thinking) for humanity—one based not on commodities (banking/corporate values) but on virtues. Humanity and Aquarius Aquarius is the sign of humanity itself. We are now at the beginnings of the Age of Aquarius, the Age of Humanity (rising). The “rising” is the Aquarian vision of equality, unity, the distribution and sharing of all resources and of individual (Leo) creative gifts for the purpose of humanity’s (Aquarius) uplifting. This is the message in the Solar Festival of Aquarius (at the full moon) on Tuesday, Feb. 3. We join in these visions by reciting the World Prayer of Direction, the Great Invocation.Tuesday’s solar festival follows Monday’s Groundhog Day, or Imbolc (ancient Celtic fire festival) the halfway mark between winter solstice and spring Equinox). The New Group of World Servers (NGWS) during these two days are preparing for the upcoming Three Spring Solar Festivals: 1. Aries Resurrection/Easter Festival (April); 2. Taurus Buddha/Wesak Festival (May); and 3. Gemini’s Festival of Humanity (June). Aquarius and the new and full moons together are the primary astrological influences behind all of humanity’s endeavors. The NGWS are to teach these things, calling and uplifting humanity. Join us everyone. (301)

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Job Insecurity

Woman fights for her job in thoughtful, life-sized ‘Two Days One Night’
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments

 

Jeffrey’s Restaurant

Why quick and friendly service matters at a local diner.

 

If you didn't live in Santa Cruz, where would you be living?

I would live in Kauai because the water is warmer, and I just love it there. Maureen Niehaus, Santa Cruz, Dental Assistant

 

Clos LaChance Wines

Pinot Noir 2012

 

Striking Gold

A taste of Soquel Vineyards’ five gold medal-winning Pinots