Santa Cruz Good Times

Friday
Oct 31st
Text size
  • Increase font size
  • Default font size
  • Decrease font size

Behold the Camera Olympics

cameraolympicsCinematic Syndicate hosts the first ever Santa Cruz Camera Olympics

Most of the time, commercials just annoy us. But sometimes, they just might inspire us.

Commercial-induced inspiration is exactly what brought Jesse Clark, 24, to create the 2011 Santa Cruz Camera Olympics, which took place on Saturday, July 23. Clark is the founder of Cinematic Syndicate, a company created in December of 2010 by Clark and a loose group of local freelance photographers and filmmakers who create story-telling videos to advertise other companies. Clark describes story-telling videos as “videos that are really talking about the story of a business and how it came to be the way that it is.” He also explains the difference between push and pull-marketing within businesses: with push-marketing, a company forces its product onto the consumer, while pull-marketing is more interactive and invites the customer to learn more about the product through something such as an intriguing advertisement.

Opting for a pull-marketing technique for his company, Clark created the Camera Olympics based on a commercial he had seen for the camera company Canon. The commercial exhibited a group of people playing freeze tag where, when they were caught, they had their photo image actually frozen on the screen while the game continued and others still move animatedly around.

“This commercial is Canon helping photographers to have a fun time,” says Clark. “Instead of throwing some promotional event [for Cinematic Syndicate], we really wanted to get the community together and have fun.”

The event included several photography-centered games, including: freeze tag downtown where two teams had the objective to catch the most photographs of the other, all while avoiding being photographed themselves; a scavenger hunt downtown where participants tried to capture as many photographs of the items on a list as they could; and an instant short/photo film contest, which could take place anywhere in Santa Cruz, where competitors created a one minute film or sequence of photographs, without cuts, to be shown immediately after completion. There were three sponsored prizes for each event: a bag of sustainable organic meats from Niman Ranch, a head-set from Plantronics and a $50 gift certificate to Bay Photo Lab, respectively.

This was the first interactive community event held by Cinematic Syndicate and was free of charge. A total of 12 people participated, and winners will be announced on the Cinematic Syndicate website (cinematicsyndicate.com) soon.

“Our goal with the event is to generate enough social interest so that people not only want to come back and play,” says Clark, “but so that we have enough momentum to actually leverage this as something that could benefit the community. Eventually there could be a small entry fee that would go to a community organization or cause- then we'd really be making an impact.”

 


Photo by Jesse Clark.

 

Comments (1)Add Comment
...
written by CommunityInvolvement, August 02, 2011
What a cool idea! How does someone get to hear about the event/get involved? I happened to see it on facebook but do these guys advertise for the event or have a mailing list or something?

Write comment
smaller | bigger

busy
 

Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share

 

Jawing

Monterey Bay scientists are working to crack the mysteries of—and dispel the myths about—great whites. But in the highly contentious world of shark experts, there’s a fin line between love and hate

 

Altars of Remembrance, Forgiveness & Rapprochement

We’re in Scorpio now—things mysterious, ageless, hidden, sometimes scary. Friday is Halloween; Saturday, All Saints Day; Sunday, All Soul’s Day. Sunday morning at 2 a.m. (after midnight), Daylight Savings Time ends. Clocks are turned back. Tuesday is the General Election. Our vote is our voice. Each vote matters. Applying freedom of choice—Libra’s teachings. It’s time to build Halloween, All Saints and All Souls altars—with marigolds, pumpkins, sugar skeletons, copal (incense), pomegranates, persimmons, candy corn and cookies, orange and black. It’s so Saturn (now in Scorpio). Saturn is the dweller on the threshold (like St. Peter at the gates of heaven). Saturn can look like a Halloween creature—a gargoyle—a fantastic dragon-like creature protecting sacred sites. The dweller (Saturn) stands at the door or threshold of sacred mysteries, wisdom temples, inner sanctums of churches, offering protection, scaring evil away. The last day of October and first two days of November, when veils between worlds thin and spirits roam about, are times of remembrance, forgiveness, reconciliation and rapprochement. These actions liberate us. At death, when reviewing our lives and the consequences of our actions if we have forgiven, then we are free, less encumbered with grief and sadness. We place forgiveness on our altars. Happy Halloween, everyone! It’s good to dress up as what we’re afraid of. Or whom we would mentor. Then we become one with them. Note to readers: by Thanksgiving I will need a place to live (with purpose). Please contact me if you know of a place where I can rest for awhile. Teach and build community. [email protected] I will be leaving my mother’s home for the last time.

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Not Cool

Even Bill Murray’s hipster cred can’t elevate ‘St. Vincent’
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments

 

Back Nine Grill & Bar

The secrets of remodeling and juicy steak

 

What is Santa Cruz’s biggest eyesore?

David Finn, Santa Cruz, Graduate Student

 

Alberti Vineyards

Looking for some blood-red wine for your Halloween party? Then I have a recommendation for a new brew.

 

Turning Point

New revolving restaurant on the wharf, plus Cafe Ivéta and the last great Jack cheese