Santa Cruz Good Times

Tuesday
Sep 01st
Text size
  • Increase font size
  • Default font size
  • Decrease font size

Behold the Camera Olympics

cameraolympicsCinematic Syndicate hosts the first ever Santa Cruz Camera Olympics

Most of the time, commercials just annoy us. But sometimes, they just might inspire us.

Commercial-induced inspiration is exactly what brought Jesse Clark, 24, to create the 2011 Santa Cruz Camera Olympics, which took place on Saturday, July 23. Clark is the founder of Cinematic Syndicate, a company created in December of 2010 by Clark and a loose group of local freelance photographers and filmmakers who create story-telling videos to advertise other companies. Clark describes story-telling videos as “videos that are really talking about the story of a business and how it came to be the way that it is.” He also explains the difference between push and pull-marketing within businesses: with push-marketing, a company forces its product onto the consumer, while pull-marketing is more interactive and invites the customer to learn more about the product through something such as an intriguing advertisement.

Opting for a pull-marketing technique for his company, Clark created the Camera Olympics based on a commercial he had seen for the camera company Canon. The commercial exhibited a group of people playing freeze tag where, when they were caught, they had their photo image actually frozen on the screen while the game continued and others still move animatedly around.

“This commercial is Canon helping photographers to have a fun time,” says Clark. “Instead of throwing some promotional event [for Cinematic Syndicate], we really wanted to get the community together and have fun.”

The event included several photography-centered games, including: freeze tag downtown where two teams had the objective to catch the most photographs of the other, all while avoiding being photographed themselves; a scavenger hunt downtown where participants tried to capture as many photographs of the items on a list as they could; and an instant short/photo film contest, which could take place anywhere in Santa Cruz, where competitors created a one minute film or sequence of photographs, without cuts, to be shown immediately after completion. There were three sponsored prizes for each event: a bag of sustainable organic meats from Niman Ranch, a head-set from Plantronics and a $50 gift certificate to Bay Photo Lab, respectively.

This was the first interactive community event held by Cinematic Syndicate and was free of charge. A total of 12 people participated, and winners will be announced on the Cinematic Syndicate website (cinematicsyndicate.com) soon.

“Our goal with the event is to generate enough social interest so that people not only want to come back and play,” says Clark, “but so that we have enough momentum to actually leverage this as something that could benefit the community. Eventually there could be a small entry fee that would go to a community organization or cause- then we'd really be making an impact.”

 


Photo by Jesse Clark.

 

Comments (1)Add Comment
...
written by CommunityInvolvement, August 02, 2011
What a cool idea! How does someone get to hear about the event/get involved? I happened to see it on facebook but do these guys advertise for the event or have a mailing list or something?

Write comment
smaller | bigger

busy
 

Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share

 

The Meaning of ‘LIFE’

With a new documentary film about his work, and huge exhibits on both coasts, acclaimed Santa Cruz nature photographer Frans Lanting is having a landmark year. But his crusade for conservation doesn’t leave much time for looking back

 

Seasons of Opportunity

Everything in our world has a specific time (a season) in which to accomplish a specific work—a “season” that begins (opportunity) and ends (time’s up). I can feel the season is changing. The leaves turning colors, the air cooler, sunbeams casting shadows in different places. It feels like a seasonal change has begun in the northern hemisphere. Christmas is in four months, and 2015 is swiftly speeding by. Soon it will be autumn and time for the many Festivals of Light. Each season offers new opportunities. Then the season ends and new seasons take its place. Humanity, too, is given “seasons” of opportunity. We are in one of those opportunities now, to bring something new (Uranus) into our world, especially in the United States. Times of opportunity can be seen in the astrology chart. In the U.S. chart, Uranus (change) joins Chiron (wound/healing). This symbolizes a need to heal the wounds of humanity. Uranus offers new archetypes, new ways of doing things. The Uranus/Chiron (Aries/Pisces) message is, “The people of the U.S. are suffering. New actions are needed to bring healing and well-being to humanity. So the U.S. can fulfill its spiritual task of standing within the light and leading humanity within and toward the light.” Thursday, Aquarius Moon, Mercury enters Libra. The message, “To bring forth the new order in the world, begin with acts of Goodwill.” Goodwill produces right relations with everyone and everything. The result is a world of progressive well-being and peacefulness (which is neither passive nor the opposite of war). Saturday is the full moon, the solar light of Virgo streaming into the Earth. Our waiting now begins, for the birth of new light at winter solstice. The mother (hiding the light of the soul, the holy child), identifying the feminine principle, says, “I am the mother and the child. I, God (Father), I Matter (Mother), We are One.”

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Film, Times & Events: Week of August 28

Santa Cruz area movie theaters >
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments

 

Land of Plenty

Farm to Fork benefit dinner for UCSC’s Agroecology Center, plus a zippy salsa from Teresa’s Salsa that loves every food it meets

 

If you knew you had one week to live, what would you do?

Make peace with myself, which would allow me to be at peace with others. Diane Fisher, Santa Cruz, Network Engineer

 

Comanche Cellars

Michael Simons, owner and winemaker of Comanche Cellars, once had a trusted steed called Comanche, which was part of his paper route and his rodeo circuit, from the tender age of 10. In memory of this beautiful horse, he named his winery Comanche, and Comanche’s shoes grace the label of each handcrafted bottle.

 

Cantine Winepub

Aptos wine and tapas spot keeps it casual