Santa Cruz Good Times

Nov 25th
Text size
  • Increase font size
  • Default font size
  • Decrease font size

Foodshed Kickoff

foodshedUSDA funds summer food awareness program

A five-month food awareness program kicked off on Wednesday, June 6 at the Downtown Farmers’ Market in Santa Cruz. In an effort to expand producer-to-consumer market opportunities in the county, the USDA’s Agricultural Marketing Service has provided funding to help launch food-centric programs throughout the area.  

The program, called the Foodshed Project, will put on celebrations on the first Wednesday of each month between June and October at the Downtown Farmers’ Market. The events will consist of activities such as “mini-classes, storytelling, and tastings facilitated by the Santa Cruz Community Farmers’ Market (SCCFM) farmers and food artisans,” and are meant to engage the community firsthand.  

 “The Foodshed Project is the first major effort in realizing a long-term goal to develop and direct educational programming in the county,” says Nicki Zahm of the SCCFM. “The goals for these events are to educate and inspire the public about food issues and draw their attention to some very important work being done by farmers, food artisans, and community-based organizations in the nearest reaches of our foodshed.”

The first event, June’s “Strawberry Bonanza,” brought crowds at the market together over storytelling by Swanton Berry Farms, a strawberry shortcake “Make It and Taste It” demonstration with Companion Bakeshop, a strawberry hunt, a children's face-painting station, live music, and more.

“I think partnership building and collaboration are at the core of this work,” says Zahm. “It only makes sense that the farmers’ markets, a place where farmers and food artisans interact directly with the public, would become a space for educational programming. Education happens at farmers’ markets in informal and essential ways every day but this will take it to another level in Santa Cruz.”  

Though this is the first year of the project, the SCCFM hopes to make it an annual series. For more information, visit

Comments (0)Add Comment

Write comment
smaller | bigger


Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share


Santa Cruz Gives

A look at the organizations we’re asking you to support in our new holiday giving campaign


Gratitude—For Each New Morning With its Light

The full moon of Wednesday brings light to Thanksgiving (Thursday) under the Sagittarius Sun and Mercury. Mercury in Sag offers humanity the message (Mercury) of thankfulness and joy (Jupiter). No other sign represents food, music and joy better than Sagittarius (only Pisces, when not in despair). Beginning on Thanksgiving, we can list what we’re grateful for. Then we can continue the list, creating a daily Gratitude Journal. What we are grateful for always increases in our lives. On Thanksgiving Saturn/Neptune square (challenging) is in full effect. This can manifest as traditions not being honored, disappearing, falling away. It can also create a sense of sadness, confusion, of things not working out as planned. It’s best to be as simple as possible. And to focus on gratitude instead. Gratitude is a service to others. It is scientifically and occultly a releasing agent. Releasing us from the past, allowing our future—the new culture and civilization, the new Aquarian laws and principles, the rising light of Aquarius, the Age of Friendship and Equality—to come forth. Gratitude and goodwill create the “thought-form of solution for humanity and the world’s problems.” The hierarchy lays great emphasis upon expressing gratitude. Gratitude illuminates all that is in darkness. Let us be grateful during this season together. Being, for others, the light that illuminates the darkness. A Poem by R.W. Emerson: We are grateful … “For each new morning with its light/For rest and shelter of the night/For health and food/For love and friends/For everything thy goodness sends.” (poem by R.W. Emerson). I am grateful for my family of readers.


The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program


Pluck of the Irish

Mid-century immigrant tale engagingly told in ‘Brooklyn’
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments


Second Street Café

Pies and tarts for all tastes—from traditional to adventurous


How are you preparing for El Niño?

Getting ready to buy some rain gear. Cory Pickering, Santa Cruz, Teaching Assistant


Fortino Winery

Cabernet and superb fruit wine from Fortino Winery


Tap Dance

West End Tap & Kitchen’s impressive menu to expand to Eastside location