Santa Cruz Good Times

Sunday
Dec 28th
Text size
  • Increase font size
  • Default font size
  • Decrease font size

Beauty 360

blog_beauty1New makeup/skincare store opens in Santa Cruz
Until recently, you had to brave sketchy Highway 17 in order to get your large-scale beauty fix. No longer. All of that changed when CVS—yes, the drugstore on Mission Street—launched a classy, glamorous sidekick—Beauty 360.

On a whim, I swung by CVS one day, and was more than shocked to discover its offshoot—Beauty 360—with its sparkly makeup bottles and skin care creams that beckon beauty aficionados with tempting fragrances, skin care solutions, and lip glosses galore. The store is spacious, well designed and spotless. It offers myriad products from recognizable lines, and the staff is quite generous with letting you sample products. Beauty 360 has become an exclusive beauty destination in Santa Cruz. Good-bye Sephora. It was nice knowing you.

Here’s why we’re obsessed: Beauty 360 is stocked with lines like the well-known B Kamins and BioElements skin care products, the celebrity friendly skin care line of Mario Badescu, hair care products by Neil George (their flagship salon in L.A. is responsible for the manes of many Hollywood starlets), sophisticated makeup products from Cargo, Bloom, Vincent Longo and Paula Dorf (among many blog_beauty3others), and an extensive array of well-known fragrances. Think of it as a similar concept to Sephora or Ulta, but there’s a hook—the staff at Beauty 360 are fine-tuned and well educated on every line in the store, and everyone has a pedigree. There, you’ll meet an expertly trained makeup artist and licensed estheticians; the staff is educated, experienced, welcoming, accommodating, intelligent, and will help you solve whatever beauty blunder you’re dealing with.

The store also offers an array of services—both free and for a charge. A series of facials are available, including ones that use the Mario Badescu products, and prices range from $50-$65 for an opportunity to get your face expunged of gunk, and back into its intended glowing visage. There’s an entire wall of free gifts with purchase available, as well as a blog_beauty4handful of free services for anyone that walks into the store—like the “Hot Toddy,” where you can get a quick hand massage, or “Perfect Pout,” where a staff person will give your mouth a once over and help get it back into kissing shape again.

In addition, this Beauty 360 in Santa Cruz has chosen to get involved in numerous “give back to the community” endeavors. Check out the store for more details, but one way to be a recipient of their generosity is to swing by downtown Santa Cruz blog_beauty5blog_beauty6retail shop, Stripe (107 Walnut Ave.), on Thursday, April 22 for the Lex Designs trunk show. There, during the trunk show from 5-8 p.m., will be an enormous raffle basket full of fashionable finds from local stores, including a gift certificate from Stripe, tons of beauty products and a gift certificate for a facial and makeover from Beauty 360, and much more. This Beauty 360 has us covered from every angle.


Visit Beauty 360, next door to CVS, 1700 Mission St., Santa Cruz, 457-2560, beauty360.com.

Comments (6)Add Comment
customer
written by cary north, April 29, 2010
LOVE IT and the Sales associates are beautiful, friendly and knowledgeable!!!!!!
...
written by Kate Johnson, April 21, 2010
Another Cooperation to make it that much harder for Santa Cruz's small business owners. I'll stick with "Farmacy"
...
written by Deva B., April 19, 2010
A fabulous spot in Santa Cruz for skin and beauty products? So long Sephora indeed! And I wouldn't have known about it were it not for the Obsessive Beauty blog, thanks!
...
written by Deva B., April 19, 2010
A fabulous spot in Santa Cruz skin and beauty products? So long Sephora indeed! And I wouldn't have known about it were it not for the Obsessive Beauty blog, thanks!
Rachel gives the BEST facials!
written by SarahSC, April 19, 2010
Great new beauty store! So nice to have something closer than San Jose! I've gotten facials from Rachel while she was working at a spa in Saratoga and she's the best! Highly recommend her! Go get a facial from her and you'll thank me later!
...
written by Alexis Meschi, April 19, 2010
My FAVORITE beauty spot. And with the BEST staff! Thanks for introducing me to it!

Write comment
smaller | bigger

busy
 

Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share

 

Dancing In the Rain

District Attorney Bob Lee’s death in October stunned the Santa Cruz community, but he had battled cancer fiercely—and privately—for more than a decade. Now one of his closest friends reveals the remarkable inside story

 

Our Gifts - Fiery Sacrificial Lights to One Another

Wednesday is Christmas Eve, Hanukkah ends and the Moon is in Aquarius, calling for the new world to take shape at midnight. Thursday morning, the sun, at the Tropic of Capricorn, begins moving northward. The desire currents are stilled. A great benediction of spiritual force (Capricorn’s Rays 1, 3, 7) streams into Earth. Temple bells ring out. The heavens bend low; the Earth is lifted up to the Light. Angels and Archangels chant, “On Earth, peace, goodwill to all.” As these forces stream into the Earth they assume long swirling lines of light, in the likeness of the Madonna and Child. The holy child is born. Let our hearts be “impressed” with and hold this picture, especially because Christmas may be difficult this year. Christmas Day is void of course moon (v/c moon), which means we may feel somewhat disconnected from one another. It’s difficult to connect in a v/c moon. Try anyway. Mercury joins Pluto in Capricorn. Uh oh … we don’t bring up the past containing any dark and difficult issues. We are to attempt new ways of communicating—expressing aspirations and love for one another, replacing wounding, sadness, lostness, and hurts of the past. Play soothing music, pray together, have the intention for peace, harmony and goodwill. Don’t be surprised if things feel out of control and/or arguments arise. We remember, before a new harmony emerges, chaos and crisis come first to clear the air. We are to be the harmonizers. Christmas evening is more harmonious, less difficult, more of what Christmas should be— radiations of love, sharing, kindness, compassion and care. Sunday, Feast Day of the Holy Family, is surprising. Wednesday is New Year’s Eve, the last day of 2014. Taurus moon, a stabilizing energy, ushers in the New Year. Happy New Year, everyone! Peace to everyone. Let us realize we are gifts radiating diamond light to one another. Living sacrificial flames!

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Let My People Go

There’s a lot to like in Ridley Scott’s maligned ‘Exodus’
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments

 

Best Bites of 2014

A look back at the year in good taste

 

What downtown business is good for both one-stop shopping and last-minute gifts?

The Homeless Garden Project store. Because it is a community effort and has really useful and beautiful things, and allows you to connect with a lot of folks who are doing great work in Santa Cruz. Miriam Greenberg, Santa Cruz, UCSC Professor

 

Vino Tabi Winery

One of Santa Cruz’s most happening areas to go wine tasting is in the westside’s Swift Street Courtyard complex. Ever since a group of about a dozen wineries got together and formed Surf City Vintners (SCV), the place has been a hive of activity, and a wine-tasting mecca. Adding to the mix is the lively Santa Cruz Mountain Brewing beer company—making Swift Street Courtyard a perfect spot for a glass of wine or a pitcher of ale.

 

Betty’s Eat Inn

Yes, she’s a real person; no, this isn’t her