Santa Cruz Good Times

Monday
Mar 02nd
Text size
  • Increase font size
  • Default font size
  • Decrease font size

Beauty 360

blog_beauty1New makeup/skincare store opens in Santa Cruz
Until recently, you had to brave sketchy Highway 17 in order to get your large-scale beauty fix. No longer. All of that changed when CVS—yes, the drugstore on Mission Street—launched a classy, glamorous sidekick—Beauty 360.

On a whim, I swung by CVS one day, and was more than shocked to discover its offshoot—Beauty 360—with its sparkly makeup bottles and skin care creams that beckon beauty aficionados with tempting fragrances, skin care solutions, and lip glosses galore. The store is spacious, well designed and spotless. It offers myriad products from recognizable lines, and the staff is quite generous with letting you sample products. Beauty 360 has become an exclusive beauty destination in Santa Cruz. Good-bye Sephora. It was nice knowing you.

Here’s why we’re obsessed: Beauty 360 is stocked with lines like the well-known B Kamins and BioElements skin care products, the celebrity friendly skin care line of Mario Badescu, hair care products by Neil George (their flagship salon in L.A. is responsible for the manes of many Hollywood starlets), sophisticated makeup products from Cargo, Bloom, Vincent Longo and Paula Dorf (among many blog_beauty3others), and an extensive array of well-known fragrances. Think of it as a similar concept to Sephora or Ulta, but there’s a hook—the staff at Beauty 360 are fine-tuned and well educated on every line in the store, and everyone has a pedigree. There, you’ll meet an expertly trained makeup artist and licensed estheticians; the staff is educated, experienced, welcoming, accommodating, intelligent, and will help you solve whatever beauty blunder you’re dealing with.

The store also offers an array of services—both free and for a charge. A series of facials are available, including ones that use the Mario Badescu products, and prices range from $50-$65 for an opportunity to get your face expunged of gunk, and back into its intended glowing visage. There’s an entire wall of free gifts with purchase available, as well as a blog_beauty4handful of free services for anyone that walks into the store—like the “Hot Toddy,” where you can get a quick hand massage, or “Perfect Pout,” where a staff person will give your mouth a once over and help get it back into kissing shape again.

In addition, this Beauty 360 in Santa Cruz has chosen to get involved in numerous “give back to the community” endeavors. Check out the store for more details, but one way to be a recipient of their generosity is to swing by downtown Santa Cruz blog_beauty5blog_beauty6retail shop, Stripe (107 Walnut Ave.), on Thursday, April 22 for the Lex Designs trunk show. There, during the trunk show from 5-8 p.m., will be an enormous raffle basket full of fashionable finds from local stores, including a gift certificate from Stripe, tons of beauty products and a gift certificate for a facial and makeover from Beauty 360, and much more. This Beauty 360 has us covered from every angle.


Visit Beauty 360, next door to CVS, 1700 Mission St., Santa Cruz, 457-2560, beauty360.com.

Comments (6)Add Comment
customer
written by cary north, April 29, 2010
LOVE IT and the Sales associates are beautiful, friendly and knowledgeable!!!!!!
...
written by Kate Johnson, April 21, 2010
Another Cooperation to make it that much harder for Santa Cruz's small business owners. I'll stick with "Farmacy"
...
written by Deva B., April 19, 2010
A fabulous spot in Santa Cruz for skin and beauty products? So long Sephora indeed! And I wouldn't have known about it were it not for the Obsessive Beauty blog, thanks!
...
written by Deva B., April 19, 2010
A fabulous spot in Santa Cruz skin and beauty products? So long Sephora indeed! And I wouldn't have known about it were it not for the Obsessive Beauty blog, thanks!
Rachel gives the BEST facials!
written by SarahSC, April 19, 2010
Great new beauty store! So nice to have something closer than San Jose! I've gotten facials from Rachel while she was working at a spa in Saratoga and she's the best! Highly recommend her! Go get a facial from her and you'll thank me later!
...
written by Alexis Meschi, April 19, 2010
My FAVORITE beauty spot. And with the BEST staff! Thanks for introducing me to it!

Write comment
smaller | bigger

busy
 

Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share

 

Green Swell

Local surfboard company greens up the industry with an eco-conscious business model

 

Two Fish Bound by a Golden Cord

Until March 20, (Spring Equinox), Earth and her kingdoms (mineral, plant, animal, human) experience the influence of Pisces, sign of the World Savior. Whereas the task of Aquarius is as world server, the Pisces task is saving the world—tasks given to the two fishes. Pisces never really enters matter, and as the last sign of the zodiac includes all the signs. During Pisces, having gathered all the gifts of the previous 11 signs, it is a good time to prepare for new initiating plans when Aries (sign of beginnings) begins. No wonder Pisces, like Scorpio, is so difficult (both are ruled by Pluto, planet of death, new life, regeneration, transformations). Both signs (with Scorpio drowning in dark and deep waters) find life on Earth a hardship, disorienting (from the spiritual perspective), at times feeling betrayed. Life is a paradox, especially for Pisces. Each zodiacal sign represents and distributes a different phase and facet (12) of the Soul’s diamond light, Pisces is the “Light of Life itself, ending forever the darkness of matter.” It takes two fish to complete this work (creating eventually an extraordinary human being). One fish turned toward the material world (in order to understand matter), the other fish toward the heavenly world. Around the two fish is a silvery cord binding them together. The two fish are forever bound until all of humanity is redeemed (lifted up into the Light). This is the dedication of all world saviors (Buddha, Christ, the NGWS). Thus the sacrifice and suffering experienced by Pisces. Knowing these things about Pisces, let us help them all we can. Sometimes all of humanity is Pisces.

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Seal Change

Celtic selkie lore comes alive in dazzling ‘Song of the Sea’
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments

 

Teresa’s Gourmet Foods

New owners for Santa Cruz’s leading local salsa company

 

What defines a good dive bar?

It’s slightly dirty, and they serve cheap drinks. Stella Celeste, Santa Cruz, Barrista

 

Picchetti Winery

After enjoying its contents, I couldn’t throw away the empty bottle of Picchetti Winery’s Red Table Wine.

 

Happy Birthday, Manny

Manuel’s turns 50, farmers market steel head pairs with Pinot, and a Birichino Malvasia