Santa Cruz Good Times

Nov 26th
Text size
  • Increase font size
  • Default font size
  • Decrease font size

Beauty Without Cruelty

blog_beautyz1aFeel good about looking good
In the beauty community, “all-natural” has long been considered synonymous with “ineffective.” But, as an “all-natural” kind of girl, I’m here to say that it is officially time to update that notion. Thanks to a growing arsenal of natural, organic and vegan hair, skin, body and cosmetic companies, us eco animal-lovers can stay well-groomed and enjoy getting dolled up without compromising our values. Leading the pack in this growing market is Beauty Without Cruelty (BWC), which started in the early 1960s as the first all-natural, vegetarian line of cosmetics.

BWC products are made out of only good stuff: natural, organic ingredients, no animal products, no synthetic or engineered fragrances, no parabens, and the list goes on. And, as their name suggests, they don’t test on animals. I recently turned to BWC in my search for two particularly hard-to-find beauty staples: fragrance free body lotion and eye makeup remover.

blog_beautyz2blog_beautyz1It is my opinion that a good lotion should be felt but not smelt. The sickly sweet types are nice for an occasional rub on the hands, but I’m talking a post-shower slather—something to moisturize, not drown, my skin and last all day without reminding my olfactory senses that it’s there. And so it was that after a long and fruitless search for the best lotion (why is it that so many “fragrance-free” concoctions leave your skin with that distinctly lotion-y smell?), I found lotion love with BWC’s Fragrance Free Body Lotion (around $11.95). It’s a truly neutral-smelling, soft but not greasy lotion that quenches my skin. It’s also one of their best-selling products.

My requirements for an eye makeup remover are many: all natural and cruelty-free, kind to my sensitive eyes and effective but not greasy or oily. BWC’s Extra Gentle Eye Make-up Remover with herbal extracts and vegetable glycerin fit the bill ($8.95). The formula is kind to my eyes while ridding of any trace of eye make up (preventing the dreaded “raccoon eye” look), and hydrates the delicate skin around my eyes while it’s at it. After years of trying different products, I’ve finally found a keeper.

I guess you could say I’m partial to animals—I don’t eat them, I don’t wear them, and I don’t want to use products that harmed them. But everyone’s different. That’s the great thing about BWC products—they are fun, high-quality, effective and affordable products that just happen to carry a great message. What’s not to love about that?

Find BWC products in the body care section of local health food stores or online at

Comments (0)Add Comment

Write comment
smaller | bigger


Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share


Santa Cruz Gives

A look at the organizations we’re asking you to support in our new holiday giving campaign


Gratitude—For Each New Morning With its Light

The full moon of Wednesday brings light to Thanksgiving (Thursday) under the Sagittarius Sun and Mercury. Mercury in Sag offers humanity the message (Mercury) of thankfulness and joy (Jupiter). No other sign represents food, music and joy better than Sagittarius (only Pisces, when not in despair). Beginning on Thanksgiving, we can list what we’re grateful for. Then we can continue the list, creating a daily Gratitude Journal. What we are grateful for always increases in our lives. On Thanksgiving Saturn/Neptune square (challenging) is in full effect. This can manifest as traditions not being honored, disappearing, falling away. It can also create a sense of sadness, confusion, of things not working out as planned. It’s best to be as simple as possible. And to focus on gratitude instead. Gratitude is a service to others. It is scientifically and occultly a releasing agent. Releasing us from the past, allowing our future—the new culture and civilization, the new Aquarian laws and principles, the rising light of Aquarius, the Age of Friendship and Equality—to come forth. Gratitude and goodwill create the “thought-form of solution for humanity and the world’s problems.” The hierarchy lays great emphasis upon expressing gratitude. Gratitude illuminates all that is in darkness. Let us be grateful during this season together. Being, for others, the light that illuminates the darkness. A Poem by R.W. Emerson: We are grateful … “For each new morning with its light/For rest and shelter of the night/For health and food/For love and friends/For everything thy goodness sends.” (poem by R.W. Emerson). I am grateful for my family of readers.


The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program


Pluck of the Irish

Mid-century immigrant tale engagingly told in ‘Brooklyn’
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments


Second Street Café

Pies and tarts for all tastes—from traditional to adventurous


How are you preparing for El Niño?

Getting ready to buy some rain gear. Cory Pickering, Santa Cruz, Teaching Assistant


Fortino Winery

Cabernet and superb fruit wine from Fortino Winery


Tap Dance

West End Tap & Kitchen’s impressive menu to expand to Eastside location