UCSC library to launch an online oral history of organic farming
Dale Coke grew up on an apricot orchard in California’s Santa Clara Valley. In 1976 he bought 10 acres of farmland near Watsonville in Santa Cruz County but continued to work repairing fuel injection systems rather than farming at his new home. In 1981, a struggle with cancer inspired him to rethink his life and become an organic farmer. His neighbor, who had grown strawberries using pesticides and chemical fertilizers, asserted that strawberries could not be grown organically. Coke set out to prove him wrong.Coke—who did, in fact, prove he could grow organic strawberries (and sell them to places like Alice Waters’ Chez Panisse Restaurant in Berkeley), is just one of the many sustainable agriculture pioneers documented by UC Santa Cruz’s Regional History Project in “Cultivating a Movement: An Oral History Series on Sustainable Agriculture and Organic Farming on California’s Central Coast.” The Regional History Project’s Director, Irene Reti, came up with the idea to interview local individuals and organizations that played a major role in the development of organic farming and sustainable food systems. “[The oral history office]’s mission is to document the history of not only UCSC but of this entire region,” says Reti. “Sustainable agriculture is one of the major contributions that this area has made both national and internationally so it just stood out as something we wanted to document.”
The project examines the past 50 years of the sustainable agriculture movement in Santa Cruz, Monterey, San Benito, San Mateo, and Santa Clara counties. It includes interviews with large- and small-scale farmers and a host of farm advisors, activists, educators, researchers, policymakers, Farmers’ Market managers, and food distributors—58 in all. “We started out thinking we were going to interview 15 people and we ended up with 58,” laughs Reti.
Transcripts of the interviews, audio clips from the oral histories, and photographs will all be available on the UCSC Library’s website (library.ucsc.edu/reg-hist/cultiv/home) on April 22, and can be sorted by narrator, organization, and role (farmers, activists, researchers, etc.). The site also offers a Google Map with the locations of the participants and a timeline listing key events in Central Coast organic and sustainable agriculture in the context of historical events and trends in the international movement.
Photo: JP Perez of JP Organics poses with a bounty of his fresh, organic produce. Credit: Gerry McIntyre
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