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Oct 09th
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O’Neill Makes History (Again)

blogoneillOriginal surf shop established as California Point of Historic Interest

First they made the world’s first viable wetsuit, allowing surfers worldwide to dive into waters too icy for most. Now O’Neill is making history again.

The California State Historical Resources Commission voted unanimously earlier this month to approve the site of the original O’Neill Surf Shop (located at the entrance to Cowell Beach) as a “California Point of Historic Interest.”

What does that mean for the little beach shack that made history? For one, it’s going to get a sign explaining its historic significance. But for most Santa Cruzans, including Santa Cruz City Council Member David Terrazas (who spearheaded the designation effort), it’s just an official recognition of something they already know.


“O’Neill is uniquely Santa Cruz,” Terrazas said in a recent press release. “Jack and his family are integral to our town, and have built something really special here.”

Developed in 1959 by Jack O’Neill, the wetsuit helped jumpstart Santa Cruz surf culture and cold water surfing on a broader level.  

“What started out as a way to catch as many waves as possible has turned into a life I could not have even dreamed up,” O’Neill said in response to the news. “I am grateful to all of you who have supported us along the way from our roots through 60 years.”

Now the City of Santa Cruz is looking to dredge up the accumulated memories of the Santa Cruzans who shared O’Neill’s odyssey with an open call for photo submissions or stories related to the original surf shop. Submissions will be incorporated into an “interpretative signage project.”


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Mercury completes its retrograde Friday, poised stationary direct Friday evening at zero degrees Libra. Mercury begins its journey through Libra once again, completing its retrograde shadow Oct. 12. Things should be a bit less complicated by then. Daily life works better, plans move forward, large purchases can be made, and communication eases. Everything on hold during the retrograde is slowly released. Since we eliminated all thoughts and ideas no longer needed (the purpose of Mercury’s retrograde) during the retrograde, we can now gather new information—until the next retrograde occurs on Jan. 5, 2016 (1.3 degrees Aquarius), retrograding back to 15 degrees Capricorn on Jan. 25. It’s good to know beforehand when Mercury will retrograde next—Jan. 5, the day before Epiphany. On Monday is Columbus Day, when the sailor from Genoa arrived in the new lands (Americas), Oct. 12, 1492. This discovery by Columbus was the first encounter of Europeans with Native Americans. Other names for this day are “Discovery Day, Day of the Americas, Cultural Diversity Day, Indigenous People’s Day, and Dia de la Raza.” Italian communities especially celebrate this day. Oct. 12 is also Thanksgiving Day in Canada. Monday is also the (19 degrees) Libra new moon festival. Libra’s keynote while building the personality is, “Let choice be made.” Libra is the sign of making life choices. Often under great tension of opposing forces seeking harmony and balance. There is a battle between our lower (personality) and higher selves (soul). We are tested and called to cultivate right judgment and love. When we align with the will-to-good, right choice, then right judgment and love/wisdom come forth. Our tasks in Libra. 


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