Santa Cruz Good Times

Thursday
Feb 11th
Text size
  • Increase font size
  • Default font size
  • Decrease font size

A Century of Dry Cleaning

blog drycleaningOne thing’s for sure—clean clothes will never go out of style. Maybe that’s why Classic Vapor Cleaners, located at 285 Water St. in Santa Cruz, has been serving the public’s dry cleaning needs since 1911. To the untrained eye, it may be difficult to truly see the changes in dry cleaning technologies since then, but Classic Vapor says it has kept up with the latest and highest level of technologies and customer service.

“Our business model and commandment is really to educate ourselves, our staff, as well as our community,” says the fifth, and current, owner of Classic Cleaners, Pamela Whittington.

It is Santa Cruz’s longest continuously operating cleaners, and is celebrating its 100-year anniversary today, Wednesday, Oct. 24, by welcoming the people of Santa Cruz to enjoy a celebratory glass of champagne, hor d’oeuvres, and networking opportunities at their store.

This seasoned dry cleaning business encourages visitors to tour their facilities and learn about their adoption of more environmentally minded practices over the years, such as their EPA Certified Green Cleaning Processes.

Whittington proudly mentions that Classic Vapor Cleaners recently was “granted exclusive rights for use of botanical sustainable detergents for use in our wet cleaning processes, and while these advances and regulations have limited cleaning factors, our staff has overcome these factors and continue to be on the frontier in our industry.”

By inviting people to tour the plant, Classic Vapor Cleaners hopes to show off how their environmentally savvy cleaning advances have aided their continuous existence as Santa Cruz’s longest-running dry cleaners.

“Dry cleaning is an ancient art, basically a sweatshop," says Whittington, adding that "the public needs to understand that Classic Cleaners is truly on the forefront of its industry and is extremely proud of its profession.” Whittington also tells GT that Classic Cleaners “prides itself in our continued education in our staff, and has made it a priority to advance with the technology in our equipment."

She goes on, “Our education and commitment to the advances in the industry [are crucial] and our best education is communication with customers and our flexibility to adapt to these changes and economy while remaining competitive."

Classic Vapor Cleaners and the Santa Cruz Chamber of Commerce will host the celebration of Vapor Cleaners’ 100th anniversary on Wednesday, Oct. 24 from 5 -­ 7 p.m. at 285 Water St. Event parking across the street at the courthouse. For more information, please contact Pamela Whittington at 423-4646.

Comments (0)Add Comment

Write comment
smaller | bigger

busy
 

Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share

 

Heart Me Up

In defense of Valentine’s Day

 

“be(ing) of love (a little) more careful”—e.e. cummings

Wednesday (Feb. 10) is Ash Wednesday, when Lent begins. Friday (Feb. 12) is Lincoln’s 207th birthday. Sunday is Valentine’s Day. On Ash Wednesday, with foreheads marked with a cross of ashes, we hear the words, “From dust thou art and unto dust thou shalt return.” Reminding us that our bodies, made of matter, will remain here on Earth when we are called back. It is our Soul that will take us home again. Lent offers us 40 days and nights of purification in preparation for the Resurrection (Easter) festival (an initiation) and for the Three Spring Festivals (at the time of the full moon)—Aries, Taurus, Gemini. The New Group of World Servers have been preparing since Winter Solstice. The number 40 is significant. The Christ (Pisces World Teacher) was in the desert for 40 days and 40 nights prior to His three-year ministry. The purpose of this desert exile was to prepare his Archangel (light) body to withstand the pressures of the Earth plane (form and matter). We, too, in our intentional purifications and prayers during the 40 days of Lent, prepare ourselves (physical body, emotions, lower mind) to receive and be able to withstand the irradiation of will, love/wisdom and light streaming into the Earth at spring equinox, Easter, and the Three Spiritual Festivals. What is Lent? The Anglo-Saxon word, lencten, comes from an ancient spring festival, agricultural rites marking the transition between winter and summer. The seasons reflect changes in nature (physical world) and humanity responds with social festivals of gratitude and of renewal. There is a purification process, prayerfulness in nature and in humanity in preparation for a great flow of spiritual energies during springtime. Valentine’s Day: Aquarius Sun, Taurus moon. Let us offer gifts of comfort, ease, harmony, beauty and satisfaction. Things chocolate and golden. Venus and Taurus things.

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Making Dreams

Coen brothers salute vintage Hollywood in sly comedy ‘Hail, Caesar!’
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments

 

Pub Watch

Mega gastro pub-in-progress at the Old Sash Mill, plus the best pasta dish downtown

 

How do you know love is real?

When you feel the groove in your heart and you’re inspired to dance. Becca Bing, Boulder Creek, Teacher

 

Temple of Umami

Watsonville’s Miyuki is homestyle cooking, Japanese-style

 

How would you stop people from littering?

Teach them from the time that they’re small that it’s not an appropriate behavior. Juliet Jones, Santa Cruz, Claims Adjuster