Santa Cruz Good Times

Nov 26th
Text size
  • Increase font size
  • Default font size
  • Decrease font size

UCSC Professor Tackles Time-Telling with Kid Klok

blog_klokUC Santa Cruz cognitive psychology professor Dr. Dominic Massaro may be known for his “fuzzy logical” model of perception, his creation of Baldi, the computer animated talking head who can serve as a language tutor, and his formulation of various language learning products. But lately, Massaro has been revolutionizing the way kids learn to tell time.

While helping out in his son’s second grade classroom, Massaro observed some of the common errors children make while trying to tell time from an analog clock, such as reversing the hands or mistaking the Roman numeral II (meaning 10 minutes past the hour) as meaning two minutes past the hour. Armed with these observations and his knowledge of cognitive psychology, as well as the goal of making analog clock time-telling easy to learn, Massaro came up with the Kid Klock. The Kid Klok is an educational clock and training accessories designed to reduce the frustration and confusion of young students trying to learn to read an analog clock. A complete revamp of the typical analog clock, the Kid Klok separates the hours from the minutes and creates a visual association between the numerals and the hands using size and color. The short blue hour hand rotates around an inner circle with the blue numerals one through 12, while the long red minute hand rotates around the outer circle with red numerals 00 through 55.

Previously available as a classroom program including demonstrator clocks and training dice, Kid Klok is now also available as an iPhone application.

The Kid Klok, Teacher Demonstrator Clock, Training Dice, and written lessons are for sale locally at Kaleidoscope, and also available from Franklin Instrument Company on the web at or by phone at (800) 321-2353.

Massaro has also published two books on time for elementary and high school and college students. “Time to Learn About Time” invites children and adults to explore together the fascinating history of time measurement. To learn more about this book, see “Puzzles of Time: A Handbook for the New Millennium” contains a wide range of accessible time-related problems and their solutions drawn from biology, astronomy, psychology, physics and the everyday life of reflective people. To learn more about this book, visit
Comments (0)Add Comment

Write comment
smaller | bigger


Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share


Santa Cruz Gives

A look at the organizations we’re asking you to support in our new holiday giving campaign


Gratitude—For Each New Morning With its Light

The full moon of Wednesday brings light to Thanksgiving (Thursday) under the Sagittarius Sun and Mercury. Mercury in Sag offers humanity the message (Mercury) of thankfulness and joy (Jupiter). No other sign represents food, music and joy better than Sagittarius (only Pisces, when not in despair). Beginning on Thanksgiving, we can list what we’re grateful for. Then we can continue the list, creating a daily Gratitude Journal. What we are grateful for always increases in our lives. On Thanksgiving Saturn/Neptune square (challenging) is in full effect. This can manifest as traditions not being honored, disappearing, falling away. It can also create a sense of sadness, confusion, of things not working out as planned. It’s best to be as simple as possible. And to focus on gratitude instead. Gratitude is a service to others. It is scientifically and occultly a releasing agent. Releasing us from the past, allowing our future—the new culture and civilization, the new Aquarian laws and principles, the rising light of Aquarius, the Age of Friendship and Equality—to come forth. Gratitude and goodwill create the “thought-form of solution for humanity and the world’s problems.” The hierarchy lays great emphasis upon expressing gratitude. Gratitude illuminates all that is in darkness. Let us be grateful during this season together. Being, for others, the light that illuminates the darkness. A Poem by R.W. Emerson: We are grateful … “For each new morning with its light/For rest and shelter of the night/For health and food/For love and friends/For everything thy goodness sends.” (poem by R.W. Emerson). I am grateful for my family of readers.


The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program


Pluck of the Irish

Mid-century immigrant tale engagingly told in ‘Brooklyn’
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments


Second Street Café

Pies and tarts for all tastes—from traditional to adventurous


How are you preparing for El Niño?

Getting ready to buy some rain gear. Cory Pickering, Santa Cruz, Teaching Assistant


Fortino Winery

Cabernet and superb fruit wine from Fortino Winery


Tap Dance

West End Tap & Kitchen’s impressive menu to expand to Eastside location