Plus Letters to Good Times...
You probably saw this coming: virtual music venues—it is the 21st century, after all—but what you may not have factored into the mix was how enterprising such a beast could be, especially when Santa Cruzans are behind the scenes creatively. That’s where Virtual Venues Network (VVN) comes in. Spearheaded by several locals, this concert-screenings business caters to a “closed-circuit network of clubs and college campuses” that participate in exclusive concert events. Think of it like Pay-Per-View with a twist. Now booming, VVN offers nightclubs, sports bars, colleges and theaters across the nation plenty of opportunities to unveil one-time virtual concerts from many prominent bands. Writer Damon Orion uncovers the unique journey the founders of VVN have taken, and what the future holds for the business model.