Santa Cruz Good Times

Feb 07th
Text size
  • Increase font size
  • Default font size
  • Decrease font size

A Deeper Look at La Bahia

news_bahia2The Mayor and City Council, in my view, have demonstrated that a progressive, pro-environment City of Santa Cruz can also have a strong, serious economic development policy, and that it can all come together in a project such as the La Bahia proposal that was in front of the California Coastal Commission in mid-August.

The project was a decade in the making—which means negotiations with the city, various segments of the community, and lengthy discussions with the Coastal Commission staff—and resulted in a 6-0 vote at the City Council, and a recommendation for approval from the Coastal Commission staff.  Typically, it was not a walk in the park at either venue.


Even after many days, I continue to be in stunned disbelief that there is some mythical "precedent" that would have been set if the Coastal Commission had approved the project; and that such a "mythical" precedent would have caused a cascade of similar Local Coastal Plan amendments or variances from other communities. The "precedent-setting nature" of the proposal was the hook that the Coastal Commissioners who opposed the project hung their arguments on.

Frankly, in my view, there was no precedent here at all.  The Coastal Act, the related statutes, and case law all contemplated LCP amendments and what amount to variances, in tightly limited circumstances.  If that were not the case, then the Coastal Commission should have done away with LCP amendments years ago.  They have not because there is a legitimate role for such a tool to be used in limited circumstances, and the La Bahia was certainly such a case.

Beyond the issue of whether or not there was any precedent here, there is the issue of leadership.  I am not trying to hurt myself by patting myself on the back, but when faced with a critically important matter for the community (the then-proposed Pajaro Valley High School) during my service in the California Assembly, I spent seven months holding community-based negotiations every single Friday afternoon and into the evening (the City of Watsonville, the County of Santa Cruz, the Pajaro Valley Unified School District, the Coastal Commission, and the environmental community).  The result of that intensive work on the part of all parties was the approval (with an LCP amendment, I might add) of the much-needed high school, an interlocking agreement that no further development would take place west of Highway 1 in the Pajaro Valley, and the support of a significant element of the environmental community (including Watsonville Wetlands Watch and CAFF, among others).  The point here is not to say "Hey, look at how swell I am," but to say that such situations are ripe for public officials to get in and work like hell, and see if a positive outcome can be achieved.  Such leadership was not exercised by our community's representative on the Coastal Commission, and the outcome was and will continue to be a major loss for our community on so many fronts.

At this point I could go on about why I still do not understand why a segment of the building trade’s unions (who have always supported my electoral ventures) were willing to not only take 100 percent of nothing instead of 70 percent of something, or I could inquire of my friends at SEIU (who have also always supported my bids for public office) why they, who have a direct and ongoing stake in the $700,00 annual revenue that would be produced by this now-dead project, sat on the sidelines and allowed their brothers and sisters in the trades to give away many of their jobs.  Instead, I want to share something that happened at the Coastal Commission hearing that is counter to everything that I know about and have come to expect from our great community.

The City of Santa Cruz had asked that I lead off the community testimony in favor of the project at the Coastal Commission.  Following that testimony, local activist Ralph Meyberg, who said that he was there as a member of the local environmental community, came up to me and said, "You will be visited by the ghost of Mardi Wormhoudt." Needless to say, I was speechless.  Mardi Wormhoudt was one of the most dedicated, intelligent, and hard-working public officials that this community has ever produced. You could disagree with her, but there was not ever an ambiguity as to her beliefs or advocacy.  Her passing from this community left a giant hole in many of our hearts, mine included. For Mr. Meyberg to invoke her memory as a weapon is the single most despicable act that I have witnessed in my 30 years in public life in this wonderful community.

Thanks to the private sector folks who were willing to risk their capital to invest in our community. Thanks to the public sector elected officials and staff at the City and the Coastal Commission who worked so hard to shape this project so that it could have been approved. Thanks to the broad range of folks from throughout our community who stood together (some for the first time) in support of the proposed project.  Also, a question to those who opposed the project: If not this, then what?  If not here, then where?  This is not 1970 or 1980 or 1990, when we were still fighting for the soul of the community.  That battle is over, and we, the progressive community, won.  The battle now is how to sustain our lovely growth-controlled, greenbelt-protected, environmentally aware, socially progressive community.  I dare say it is not by crushing ideas such as the La Bahia.

This may, unfortunately, be the end of this project, but it is not the end of this matter.

Fred Keeley is the elected Treasurer of the County of Santa Cruz.  He represented this area in the California State Assembly from 1996 through 2002.  Mr. Keeley is a trustee of the California Ocean Science Trust, and has authored the two largest park and environmental protection bonds in the nation's history, as well as the Marine Live Management Act.
Comments (7)Add Comment
written by Brian Fugler, April 24, 2012
Its all about preservation -screw politics and revenue.Thats a beautiful building that needs restoration with the Historical Society in charge. Not developers
written by PGP, October 23, 2011
Numerous legitimate reasons for the Coastal Commission to turn down the proposed La Bahia.
One good reason was the absurdly low mitigation fee suggested by the developers of $200k ($1600 per room) and accepted by the City Council (without discussion). The "usual" mitigation fee that upscale hotel developers near the Coast have paid is $7500 per room. This imposed fee is to help provide more affordable accommodations near the Coast, such as budget motels, campgrounds and "youth" hostels, so other than rich people can have ocean access.

The argument that Santa Cruz already has plenty of cheap motels falls flat because they all charge over $100 per night during busy summer weekends. The only item that's cheap are the run-down state of many motels and their poor services.

The Commission didn't want to set bad precedent of allowing this and future projects to undercut the usual fees and to invite those that previously paid those higher fees to request refund.

Developers of La Bahia "gambled" with the low mitigation fees, the structure's massive bulk, the above allowable height, the negative impact on the historic neighborhood, the undesirable condo-hotel type of financing (where the room owners occupy rooms instead of area visitors), etc.

No wonder the developers lost their gamble.
written by Mr. Potatohead, August 29, 2011
Fred Keeley and all the Ryan Coonerty sychophants got what they deserved! After supporting a losing proposition that had more variances than any proposal before the Commission in recent times, they should be ashamed of themselves. The City and BSB presented an incredibly lame case before the Commission--all they could do was fall back on their usual schmooze tactics by bringing in busloads of self-serving supporters who whined and cried before the Commissioners. It was pathetic. They don't have the slightest understanding of what the Coastal Act is all about. Fred, in particular, presented one of the weakest pieces of testimony, practically pleading with Mary Schallenberger, Chair to approval the project because they worked together in the California Legislature. Who you know doesn't matter; what you know does!. LOSERS! This project would have been a greater disservice to the community by allowing an out-of-scale behemoth to dominate the landscape. Go back to that lay-about Canfield and make him fix-up La Bahia--he's the one who should be excoriated for his lack of regard for the community for he, and he alone is responsible for its deterioration--no one else. Shame on you!
written by Help wanted, August 27, 2011
Looking for political leadership that is more interested in serving the local community than in using the position to leverage greater personal political gain.
Must be actually interested and engaged with the local community, even in the absence of connections to be made. Ability to discuss one's views candidly and defend them strongly and concisely to detractors before and after a decision is made, to give a strong impression of a deliberative process that includes the community being served. Understanding that "being served" should mean working for your constituents interests, not sticking it to them for gold stars on your political resume.
Your government is an equal opportunist employer.
written by William Brooks, August 27, 2011
What a shame and to think I wrote a letter at Mark Stone's request to support his bid to get on the Coastal Commission, shame on me. Jesse Nickell had a La Bahia Wake yesterday evening at his house and like the hearing itself, every cross section of our community was there which speaks to the broad base support for this project. What a shame, rest in peace La Bahia.
written by More Gardner, August 25, 2011
So I take it Mark Stone is not taking direction from Fred Keeley anymore? While I used to ridicule that relationship, here I find myself wishing it still existed. Stone would have done well to listen to Keeley, the City Council, Coastal Commission staff, local business owners, tradespeople, etc, etc, etc.

Hopefully, Stone will leave his Coastal Commission seat along with his 5th District Supervisor position as he runs for Assembly. Perhaps then we'll find a friendlier and wiser voice to represent us.
written by A native Santa Cruzan, August 24, 2011
I was and still am equally stunned, just like Mr. Keeley, This was a spectacular addition to the beach area, something I have been waiting to see for over 40 years. I most likely will die before anything ever comes close to the new La Bahia project anywhere in the beach area. Meanwhile I'll be spending my vacation time in Monterey/Carmel, Cambria/San Luis Obispo/Pismo Beach, or Santa Barbara, not on the beach streets where I spent a tremendous amount of time every day of the week as a child.

Write comment
smaller | bigger


Share this on your social networks

Bookmark and Share

Share this

Bookmark and Share


On the Run

Is there hope for California’s salmon?


Chinese New Year of the Red Fire Monkey

Monday, Feb. 8, is Aquarius new moon (19 degrees) and Chinese New Year of the Red Fire Monkey (an imaginative, intelligent and vigilant creature). Monkey is bright, quick, lively, quite naughty, clever, inquiring, sensible, and reliable. Monkey loves to help others. Often they are teachers, writers and linguists. They are very talented, like renaissance people. Leonardo Da Vinci was born in the year of Monkey. Monkey contains metal (relation to gold) and water (wisdom, danger). 2016 will be a year of finances. For a return on one’s money, invest in monkey’s ideas. Metal is related to wind (change). Therefore events in 2016 will change very quickly. We must ponder with care before making financial, business and relationship changes. Fortune’s path may not be smooth in 2016. Finances and business as usual will be challenged. Although we develop practical goals, the outcomes are different than hoped for. We must be cautious with investments and business partnership. It is most important to cultivate a balanced and harmonious daily life, seeking ways to release tension, pressure and stress to improve health and calmness. Monkey is lively, flexible, quick-witted, and versatile. Their gentle, honest, enchanting yet resourceful nature results often in everlasting love. Monkeys are freedom loving. Without freedom, Monkey becomes dull, sad and very unhappy. During the Spring and Autumn Period (770 - 476 BC), the Chinese official title of Marquis (noble person) was pronounced ‘Hou,’ the same as the pronunciation of ‘monkey’ in Chinese. Monkey was thereby bestowed with auspicious (favorable, fortunate) meaning. Monkey years are: 1920, 1932, 1944, 1956, 1968, 1980, 1992, 2004, 2016.  


The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program


Film, Times & Events: Week of February 5

Santa Cruz area movie theaters >
Sign up for Good Times weekly newsletter
Get the latest news, events

RSS Feed Burner

 Subscribe in a reader

Latest Comments


Wine and Chocolate

West Cliff Wines gets its game on, plus a brand new chocolate cafe on Center Street


How would you stop people from littering?

Teach them from the time that they’re small that it’s not an appropriate behavior. Juliet Jones, Santa Cruz, Claims Adjuster


Dancing Creek Winery

New Zinfandel Port is a ruby beauty


Venus Spirits

Changing law could mean new opportunity for local spirits