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Sep 22nd
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Santa Cruz News

Business

A Boon for Small Business

A Boon for Small Business

Opportunity Fund gains new support for microloans in Santa Cruz County

Small businesses, or those with fewer than 500 employees, provide 55 percent of the total jobs in the United States and more than two-thirds of the net job growth in the country, according to the United States Small Business Administration (SBA). With this in mind, the key to rebuilding the strength of Santa Cruz County’s economy may lie in the hands of entrepreneurs and small business owners.

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Town Hall

Supervisor John Leopold

Supervisor John Leopold

What have you heard from constituents of yours who—while not living in the City of Santa Cruz—are served by the city’s water department regarding the pause on plans for desalination and related water supply issues? What are you doing to make progress on the water supply problem for your district?

Many of the residents of the First District are interested in participating in the process for making long-term decisions about water use and supply in our area. Unfortunately, more than 30,000 First District residents served by the City of Santa Cruz Water District (one-third of all ratepayers) have little say in the choices that are being made.

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Environment

Rallying for the River

Rallying for the River

New alliance takes aim at making over the San Lorenzo River

Could the San Lorenzo River become a draw to Downtown Santa Cruz, offering opportunities for recreation, picnicking, and more? A quick look at the riverfront in its current condition certainly doesn’t inspire much confidence. In recent years, the San Lorenzo River has become a sore spot in the Santa Cruz community with a reputation for being dirty and crime-ridden. But a coalition of local community and environmental leaders and organizations wants to change that perception and remake the area into a riverfront we can all enjoy and be proud of.

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Environment

Out in the Cold

Out in the Cold

Local group works on providing the homeless with warm spaces on the coldest nights

When the cold snap hit in early December, resulting in the deaths of four homeless people in Santa Clara County, a group of concerned locals decided to take action to prevent a similar tragedy from occurring in Santa Cruz County.

“We thought it would be nice to have a set of known places where the homeless could go in extreme weather,” says Janie Yett, a lecturer at UC Santa Cruz.

With this in mind, longtime homeless advocate Brent Adams and a group of about 25 other Santa Cruz citizens, including Yett, organized the Residents for Coldest Nights Warming Centers, also known as The Warming Group. The group’s goal is to establish a series of “warming centers,” or spaces that become available to the unsheltered on nights when precipitation and extreme cold are predicted to occur.

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Town Hall

Town Hall with Rep. Sam Farr

Town Hall with Rep. Sam Farr

How could a new Medicare reform bill soon to be considered by the House affect Central Coast doctors? 

The new Medicare payment reform bill that is working its way through Congress could have a huge impact on the Central Coast. Right now, there is a formula that is used to determine how a doctor is paid for seeing Medicare patients. That formula is based on an old classification of either “rural” or “urban” for all of the counties in California. To give you an idea of how outdated this formula is, San Diego is still considered rural. Unfortunately, so are most of the counties on the Central Coast, including Santa Cruz.

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Environment

Promoting Global Synergy

Promoting Global Synergy

UC Santa Cruz hosts the first Right Livelihood College in North America

When David Shaw cofounded the Common Ground Center at UC Santa Cruz’s Kresge College with fellow UCSC faculty members in September 2012, their mission was twofold: to teach students how to combine theory and action to incite social, economic, and environmental change in the world, and also to show them that change comes easier when likeminded individuals, across generations, unite.

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Business

Turning the Corner

Turning the Corner

Healthy market initiative takes aim at rejuvenating corner stores

Rather than the potato chips, sodas and candy one might expect from a corner store, chopped vegetables, yogurts and plastic containers of fruit greet shoppers at Vicky’s Produce in Watsonville. Candy bars have been relegated to a case at the end of the front counter, and healthier snacks like dates and nuts are now positioned closer to the register. Meanwhile, bins chock-full of fresh lettuce, carrots, bananas and other produce flank the entrance.

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Town Hall

Town Hall with Watsonville Mayor Karina Cervantez

Town Hall with Watsonville Mayor Karina Cervantez

From Watsonville Forward to initiatives you plan to pursue, how are you planning to foster economic development and opportunity as the new mayor of Watsonville?  

It is an incredible honor to serve as the mayor of the City of Watsonville in the New Year. This is a city of great possibility and opportunity because of its hard-working families, its rich agricultural heritage, and the fact that it is an emerging hub for entrepreneurs and businesses from various industries.

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Local News

A Black Sheep from the Street

A Black Sheep from the Street

A former Salinas gang member dedicates his life to educating local youth on healthy life choices

By the time Willie Stokes was 14 years old, living in East Salinas with his aunt and three sisters, he was deeply entrenched in gang life. Stokes was addicted to hard drugs, and would not think twice about robbing someone or breaking into a home. He spent much of his childhood in and out of juvenile hall, spent the subsequent 17 years in and out of penitentiary, and ultimately served 10 years at the maximum security Pelican Bay State Prison.

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Town Hall

Assemblymember Mark Stone

Assemblymember Mark Stone

Looking back on your first year in office, what were the highlights, and, looking ahead, what are your plans for next year?

I worked hard during my first year in office to serve my constituents, and I look forward to another year of helping vulnerable Californians and leading the fight to protect our environment.

I’m pleased that the legislature passed an on-time, balanced budget last year, and for the first time in many years, the state did not have to make drastic cuts to programs that help foster youth, the elderly, and the disabled. While this is good news, these Californians continue to suffer as billions of dollars in budget cuts from previous years decimated essential services they need. As a member of the Assembly Budget Committee, this year I will continue to advocate for critical programs on which so many Californians rely.

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Catwalk on the Wild Side

Meet the artists and designers behind this year’s edition of FashionART, SantaCruz’s most outrageous fashion show

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Watch List

From Google to the government to data brokers, why your privacy is now a thing of the past

 

The Peace Equation

Sunday is the United Nations’ International Day of Peace, a global peace-building day when nations, leaders, governments, communities and individuals are invited to end conflict, cease hostilities, creat 24 hours of non-violence and promote goodwill. Monday is Autumn equinox as the Sun enters Libra (right relations with all of life). The Soul Year now begins. We work in the dark part of the year (Persephone underground) preparing for the new light of winter solstice. Tuesday to Wednesday is the Virgo new moon festival. We know two things about peace. “The absence of war does not signify peace.” And “Peace is an ongoing process.” In its peace-building emphasis, the UNIDP, through education, attempts to create a “culture of peace, understanding and tolerance”. Esoterically we are reminded of the peace equation: “Intentions for goodwill (and acting upon this intention) create right relations with all earth’s kingdoms which create (the ongoing process of) peace on earth.” At noon on Sunday, in all time zones, millions of participating groups will observe a moment of silence for peace on earth. Bells will ring, candles will be lit, and doves released as the New Group of World Servers recite the Great Invocation (humanity’s mantram of direction). To connect with others around the world see www.cultureofpeace.org    Let us join together with the mother (Virgo). Goodwill to all, let peace prevail on earth. The dove is the symbol for the day.
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Sweet Treats

Local cannabis bakers win award for cookies

 

What fashion trends do you want to see, or not see?

Santa Cruz  |  High School Guidance Counselor

 

Best of Santa Cruz County

The 2013 Santa Cruz County Readers' Poll and Critics’ Picks It’s our biggest issue of the year, and in it, your votes—more than 6,500 of them—determined the winners of The Best of Santa Cruz County Readers’ Poll. New to the long list of local restaurants, shops and other notables that captured your interest: Best Beer Selection, Best Locally Owned Business, Best Customer Service and Best Marijuana Dispensary. In the meantime, many readers were ever so chatty online about potential new categories. Some of the suggestions that stood out: Best Teen Program and Best Web Design/Designer. But what about: Dog Park, Church, Hotel, Local Farm, Therapist (I second that!) or Sports Bar—not to be confused with Bra. Our favorite suggestion: Best Act of Kindness—one reader noted Café Gratitude and the free meals it offered to the Santa Cruz Police Department in the aftermath of recent crimes. Perhaps some of these can be woven into next year’s ballot, so stay tuned. In the meantime, enjoy the following pages and take note of our Critics’ Picks, too, beginning on page 91. A big thanks for voting—and for reading—and an even bigger congratulations to all of the winners. Enjoy.  -Greg Archer, EditorBest of Santa Cruz County Readers’ Poll INDEX

 

Santa Clara Wine Trail

My memories of growing up in England include my mother pouring port after Sunday dinner—and sometimes a glass of sherry before dinner. My family didn’t drink much wine back then, but we certainly made up for it with the port and sherry.