Open house provides opportunity for residents to meet their local flower growers
Valentine’s Day is a high point of the year for those in the cut flower business. So when, one year in the late ’90s, the bouquet-riddled holiday failed to deliver for Kitayama Brothers Farms, the family behind the decades-old rose-growing business knew something was wrong.
“It was the writing on the wall,” recalls Stuart Kitayama, operations manager for the Watsonville-based company. “Those of us who had been hoping things would just get better finally said ‘it’s time to change.’”