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Apr 25th
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Santa Cruz News

Business

A Boon for Small Business

A Boon for Small Business

Opportunity Fund gains new support for microloans in Santa Cruz County

Small businesses, or those with fewer than 500 employees, provide 55 percent of the total jobs in the United States and more than two-thirds of the net job growth in the country, according to the United States Small Business Administration (SBA). With this in mind, the key to rebuilding the strength of Santa Cruz County’s economy may lie in the hands of entrepreneurs and small business owners.

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Town Hall

Supervisor John Leopold

Supervisor John Leopold

What have you heard from constituents of yours who—while not living in the City of Santa Cruz—are served by the city’s water department regarding the pause on plans for desalination and related water supply issues? What are you doing to make progress on the water supply problem for your district?

Many of the residents of the First District are interested in participating in the process for making long-term decisions about water use and supply in our area. Unfortunately, more than 30,000 First District residents served by the City of Santa Cruz Water District (one-third of all ratepayers) have little say in the choices that are being made.

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Environment

Rallying for the River

Rallying for the River

New alliance takes aim at making over the San Lorenzo River

Could the San Lorenzo River become a draw to Downtown Santa Cruz, offering opportunities for recreation, picnicking, and more? A quick look at the riverfront in its current condition certainly doesn’t inspire much confidence. In recent years, the San Lorenzo River has become a sore spot in the Santa Cruz community with a reputation for being dirty and crime-ridden. But a coalition of local community and environmental leaders and organizations wants to change that perception and remake the area into a riverfront we can all enjoy and be proud of.

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Environment

Out in the Cold

Out in the Cold

Local group works on providing the homeless with warm spaces on the coldest nights

When the cold snap hit in early December, resulting in the deaths of four homeless people in Santa Clara County, a group of concerned locals decided to take action to prevent a similar tragedy from occurring in Santa Cruz County.

“We thought it would be nice to have a set of known places where the homeless could go in extreme weather,” says Janie Yett, a lecturer at UC Santa Cruz.

With this in mind, longtime homeless advocate Brent Adams and a group of about 25 other Santa Cruz citizens, including Yett, organized the Residents for Coldest Nights Warming Centers, also known as The Warming Group. The group’s goal is to establish a series of “warming centers,” or spaces that become available to the unsheltered on nights when precipitation and extreme cold are predicted to occur.

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Town Hall

Town Hall with Rep. Sam Farr

Town Hall with Rep. Sam Farr

How could a new Medicare reform bill soon to be considered by the House affect Central Coast doctors? 

The new Medicare payment reform bill that is working its way through Congress could have a huge impact on the Central Coast. Right now, there is a formula that is used to determine how a doctor is paid for seeing Medicare patients. That formula is based on an old classification of either “rural” or “urban” for all of the counties in California. To give you an idea of how outdated this formula is, San Diego is still considered rural. Unfortunately, so are most of the counties on the Central Coast, including Santa Cruz.

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Environment

Promoting Global Synergy

Promoting Global Synergy

UC Santa Cruz hosts the first Right Livelihood College in North America

When David Shaw cofounded the Common Ground Center at UC Santa Cruz’s Kresge College with fellow UCSC faculty members in September 2012, their mission was twofold: to teach students how to combine theory and action to incite social, economic, and environmental change in the world, and also to show them that change comes easier when likeminded individuals, across generations, unite.

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Business

Turning the Corner

Turning the Corner

Healthy market initiative takes aim at rejuvenating corner stores

Rather than the potato chips, sodas and candy one might expect from a corner store, chopped vegetables, yogurts and plastic containers of fruit greet shoppers at Vicky’s Produce in Watsonville. Candy bars have been relegated to a case at the end of the front counter, and healthier snacks like dates and nuts are now positioned closer to the register. Meanwhile, bins chock-full of fresh lettuce, carrots, bananas and other produce flank the entrance.

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Town Hall

Town Hall with Watsonville Mayor Karina Cervantez

Town Hall with Watsonville Mayor Karina Cervantez

From Watsonville Forward to initiatives you plan to pursue, how are you planning to foster economic development and opportunity as the new mayor of Watsonville?  

It is an incredible honor to serve as the mayor of the City of Watsonville in the New Year. This is a city of great possibility and opportunity because of its hard-working families, its rich agricultural heritage, and the fact that it is an emerging hub for entrepreneurs and businesses from various industries.

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Local News

A Black Sheep from the Street

A Black Sheep from the Street

A former Salinas gang member dedicates his life to educating local youth on healthy life choices

By the time Willie Stokes was 14 years old, living in East Salinas with his aunt and three sisters, he was deeply entrenched in gang life. Stokes was addicted to hard drugs, and would not think twice about robbing someone or breaking into a home. He spent much of his childhood in and out of juvenile hall, spent the subsequent 17 years in and out of penitentiary, and ultimately served 10 years at the maximum security Pelican Bay State Prison.

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Town Hall

Assemblymember Mark Stone

Assemblymember Mark Stone

Looking back on your first year in office, what were the highlights, and, looking ahead, what are your plans for next year?

I worked hard during my first year in office to serve my constituents, and I look forward to another year of helping vulnerable Californians and leading the fight to protect our environment.

I’m pleased that the legislature passed an on-time, balanced budget last year, and for the first time in many years, the state did not have to make drastic cuts to programs that help foster youth, the elderly, and the disabled. While this is good news, these Californians continue to suffer as billions of dollars in budget cuts from previous years decimated essential services they need. As a member of the Assembly Budget Committee, this year I will continue to advocate for critical programs on which so many Californians rely.

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We Can Rebuild You

A look back at how downtown Santa Cruz recovered from the 1989 earthquake

 

International Earth Day—Mother Earth Day

Every April 22, humanity celebrates International Mother Earth Day and Earth Day. As more than a billion people participate in Earth Day activities every year, Earth Day has become the world’s largest civic observance. The massive concern to build right relations between humanity and the living being we call Earth is evidence of humanity’s love of the Mother. In 2009, the United Nations General Assembly proclaimed April 22 International Mother Earth Day, with a significant resolution affirming “the interdependence existing among human beings, other living species (the kingdoms—mineral, plant, animal and human) and the planet itself, the Earth which we all inhabit.” The Earth is our home. Celebrating Earth Day helps us define new emerging processes (economic, social, political) focused on the well-being of the kingdoms. Through these, humanity seeks to raise the quality of life, foster equality and begin to establish right relations with the Earth. We dedicate ourselves to bringing forth balance and a relationship of harmony with all of nature. Learn about planting a billion trees (the Canopy Project); participate in 1.5 billion acts of green. Disassociation (toward Earth) is no longer viable. We lose our connection to life itself. Participation is viable—an anchor, refuge and service for all of life on Earth. Visit earthday.org; harmonywithnatureun.org; and un.org/en/events/motherearthday for more information. From Farmers Almanac, “On Earth Day, enjoy the tonic of fresh air, contact with the soil, companionship with nature! Go barefooted. Walk through woods, find wildflowers and green moss. Remain outside, no matter the weather!” Nature, Earth’s most balanced kingdom, heals us. The New Group of World Servers is preparing for the May 3 Wesak Buddha Taurus solar festival. We prepare through asking for and offering forgiveness. Forgiveness purifies and like nature, heals.

 

The New Tech Nexus

Community leaders in science and technology unite to form web-based networking program

 

Mission Critical

How reading Lisa Jensen’s reviews taught me to love film
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Oral Fixations

Blown away by a Tuesday night dinner at Oswald

 

What would you like to see a TED talk about?

Hydrogen-gas cars that are coming this summer. Scott Oliver, Santa Cruz, Professor

 

Sarah’s Vineyard

Sarah’s Vineyard of Gilroy is known for crafting fine wines—and one of my all-time favorites is its Chardonnay. But this time, its Viognier has my vote.

 

Munch

East Coast meets West Coast in new meat lover’s paradise