Local Fair Trade boutique celebrates one year, reopens for the holidays
Trade As One, an online Fair Trade sales company based in Santa Cruz, first opened their boutique store on the Westside on “Black Friday” last year. Now, a year later, the boutique store has reopened its doors for the holidays, extending their business hours until the end of the year.
Nathan George, the founder and CEO of Trade As One. started the business with his wife, Catherine George, when the couple moved from England to Santa Cruz five years ago. They’d hoped to tap into the surge of success and growth that Fair Trade was experiencing in Europe at the time. George, who spent 18 years in the software industry prior to opening Trade as One, confesses that it’s “not a surprise that Santa Cruz embraces Fair Trade.”