A look at the tricky Santa Cruz job hunt, and where job seekers might have the best luck
With mid-length brown hair, impeccable teeth and a warm smile, Amy Sheppard is an upbeat Santa Cruz resident who originally came to town for college and now calls it home. But, like approximately 14 million other Americans, Sheppard is unemployed and struggling to figure out what to do about it.
She looks for work every day.
Sheppard wants to use her psychology degree to work in the nonprofit sector with at-risk youth, but has not secured a paid position since graduating from UC Santa Cruz in March of 2007—almost four years ago.
In today’s brutal job market, it’s not enough to ask yourself, “What do I want to do?” One also has to be savvy about job-hunting by evaluating growing industries and job availability.