Downtown Santa Cruz parking goes hi-tech
Originally slated to take effect in time for the holidays, the trial run of a new parking program in Downtown Santa Cruz has been postponed until mid-January.
The program will allow people who park downtown to pay for parking and add more time to their parking lot spot or meter via cell phone. The City of Santa Cruz hopes the new program will encourage more people to shop downtown and reduce shoppers’ likelihoods of receiving parking tickets.
The program was designed by Parkmobile USA of Atlanta, Ga. The Parkmobile program keeps users from running out of time by sending a text message when 15 minutes is left on a parking space or meter. Users have the option of extending their parking time by using their cell phone to either call Parkmobile or by using the downloadable smart phone application to pay for an extension.